ALEX AND ANI, eco-conscious jewelry and accessories brand, announces today the launch of their new ‘Team USA RIO 2016 Collection’ in partnership with the United States Olympic Committee. Available June 16, 2016 at ALEX AND ANI stores nationwide, alexandani.com and authorized retailers- the collection will also be available at TeamUSAShop.com. As a licensee of the USOC, the purchase of the Team USA Rio Collection helps support U.S. Olympic and Paralympic athletes.
ALEX AND ANI’s new ‘Team USA RIO 2016 Collection’ inspired by the competitive energy of the Olympic and Paralympic Games, encourages the wearer to reach higher, live stronger, and love greater. Made from recycled materials in the United States, the collection offers the signature RAFAELIAN GOLD and RAFALEIAN SILVER bangles, as well as Rio inspired bangles and features a unisex Hope Rope.
“These pieces represent commitment and determination,” said Beecher Leonard-Fritzmeier, VP of ALEX AND ANI Design. “We crafted them with the intention of hope and possibility. They embody the notion that when you work hard, anything is possible.”
“We are extremely grateful for the hard work and dedication the designers at ALEX AND ANI committed to the Team USA RIO 2016 Collection,” said Peter Zeytoonjian, USOC managing director of marketing and consumer products. “Each piece truly embodies the Team USA spirit in craft, color and material.”
Previously ALEX AND ANI has partnered with the USOC to create collections for the 2014 Sochi Olympic and Paralympic Winter Games. Most recently ALEX AND ANI was asked to design the award given to the elite athletes honored at the 2015 Team USA Awards, Best of the Year show hosted in Philadelphia last December.
The ‘Team USA RIO 2016 Collection’ is the latest release from the ALEX AND ANI Affinity Program, that collaborates with like-minded organizations to co-brand exclusive pieces. The Affinity Program honors a legacy of American tradition and culture with influential licensed partners that are in alignment with the brands positive mission.
About ALEX AND ANI
ALEX AND ANI creates meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity. Carolyn Rafaelian, Founder, CEO, and Chief Creative Officer designs each piece. Carolyn believes that every individual has their own positive energy to share with the world. By incorporating powerful symbolism and personal meaning into each product, ALEX AND ANI provides a wearable and beautiful way for consumers to express their individuality. The company is passionate about the wellbeing of our planet, our communities, and our individual paths. ALEX AND ANI uses recycled materials with eco-conscious processes. Its CHARITY BY DESIGN division has strengthened non-profit organizations through innovative partnerships and collaborative experiences, resulting in donations of more than $30 million. An Inc. 500 Company, ALEX AND ANI has retail stores as well as retail partners worldwide. ALEX AND ANI products are proudly designed and crafted in America and made with love. The company’s World Headquarters is located in the greater Providence, Rhode Island area. Please visit alexandani.com for more information.
Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic movements throughout the country. For more information, visit TeamUSA.org.