New York, N.Y. – With just a week until the Opening Ceremony of the Rio 2016 Olympic Games, Ralph Lauren Corporation (NYSE: RL) and the United States Olympic Committee (USOC) today unveiled both the groundbreaking new apparel concept for Team USA’s flag bearer, which will light the way for American athletes entering Maracanã Stadium on Aug. 5, and the official Opening Ceremony parade uniform.
Two-time Olympic kayaker Cliff Meidl, the U.S. flag bearer at the Sydney 2000 Games, revealed the Flag Bearer Jacket and Opening Ceremony parade uniforms live this morning on NBC’s TODAY show.
Polo Ralph Lauren’s 2016 Team USA Opening Ceremony parade uniform is fresh and sporty, with classic elements, and features an all-American palette of red, white and blue. Team USA will be outfitted in a deep navy blazer complemented by gold buttons, repp-stripe trim and a signature embroidered Polo Pony. The combination of the jacket with a classic striped T- shirt and selvedge white denim jeans with inspirational details creates a polished ensemble. Classic boat shoes get the team treatment in navy, white, and red. Striped cotton bracelets and navy grosgrain belts offer the perfect touch of sport and style.
Polo Ralph Lauren’s commemorative Flag Bearer Jacket is the ultimate integration of innovation, fashion and technology. The jacket was exclusively designed for the flag bearers of the U.S. Olympic and Paralympic Teams.
Electroluminescent panels brightly illuminate individual elements of the Flag Bearer Jacket, spotlighting an elegant combination of classic American tailoring out of New York with innovative apparel technology developed in Silicon Valley.
“The Flag Bearer Jacket will literally light the way for Team USA as they represent our country in the Opening Ceremony of the Olympic Games. This groundbreaking jacket exemplifies Ralph Lauren’s continued exploration of the intersection of fashion and technology. For an athlete, being chosen as the flag bearer for Team USA is an extraordinary honor, and we wanted to pay tribute to that position.” says David Lauren, Executive Vice President, Global Advertising, Marketing & Communications. “Ralph Lauren is incredibly proud to dress America’s best and brightest athletes at the world’s premier sporting event.”
Being chosen as flag bearer is among the most prestigious distinctions bestowed on an Olympic or Paralympic athlete, and throughout the Modern Games, U.S. flag bearers have a long history of embodying the values of the Olympic Movement. The illuminated elements of the Flag Bearer Jacket are designed to spotlight the great honor that comes with the position. The athlete is selected by his or her fellow Team USA teammates through a voting process. The USOC will announce the flag bearer for the 2016 U.S. Olympic Team by Aug. 4.
To further support and celebrate Team USA, The Polo Ralph Lauren Foundation today launched the “Like to Light” campaign on social media. For every post shared or liked on Instagram, Twitter or Facebook using the hashtag #LikeToLight from July 29, 2016 until August 6, 2016, The Polo Ralph Lauren Foundation will donate $1 (up to a maximum of $100,000) to the United States Olympic Committee’s Team for Tomorrow program - a community outreach program dedicated to spreading the Olympic and Paralympic values of excellence, friendship, and respect. For program rules, click here.
An official outfitter of the U.S. Olympic and Paralympic Teams since 2008, Polo Ralph Lauren has designed iconic parade uniforms and an authentic sportswear collection of commemorative pieces for men, women and children. The Polo Ralph Lauren Team USA Collection, is available for purchase online at RalphLauren.com, in select Ralph Lauren and Polo Ralph Lauren retail stores, in select U.S. department stores and online at TeamUSAShop.com. The collection will also be available at the USA House Shop in Rio, open during the Olympic Games. In recognition of Visa’s support of the Olympic and Paralympic Games, the USOC is proud to accept only Visa at TeamUSAShop.com and USA House.
About the USOC
Founded in 1894 and headquartered in Colorado Springs, Colorado, the U.S. Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic Movements throughout the country. For more information, visit TeamUSA.org.
About Ralph Lauren Corporation
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 49 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren Purple Label, Ralph Lauren Collection, Double RL, Ralph Lauren Black Label, Polo Ralph Lauren, Polo Sport, Polo Ralph Lauren Children’s, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Denim & Supply Ralph Lauren, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands. For more information, go to http://investor.ralphlauren.com.