HERSHEY, Pa., (October 14, 2015) – The Hershey Company (NYSE: HSY) today announced a five-year partnership with the United States Olympic Committee, and will support the U.S. Olympic and Paralympic teams through the Rio 2016, PyeongChang 2018 and Tokyo 2020 Games. Effective immediately, The Hershey Company will serve as an official sponsor and the confectionery partner of Team USA.
As part of the partnership, Hershey, America’s iconic confectionery and snacking leader, will work in tandem with the USOC to develop unique programming that ties the passion and pride of Team USA with one of the icons of American culture, The Hershey Company. The partnership with the USOC will include the Hershey corporate brand as well as some of the company’s most famous product brands, including Hershey’s, Reese’s, Hershey’s Kisses and Twizzlers. It will also include some of the company’s newer additions: Brookside Dark Chocolate and Krave Premium Jerky.
“Hershey is truly one of America’s most iconic and beloved companies and we are incredibly proud and honored to support Team USA and begin our journey with the United States Olympic Committee,” said Mary-Ann Somers, Vice President, North American Confection, The Hershey Company. “Both Hershey and Team USA share a unique, irreplaceable place in the hearts, lives and memories of many Americans; we want our country and athletes to know that Hershey is here to help bring moments of goodness and patriotic pride throughout the games and beyond.”
”We are thrilled to welcome The Hershey Company and its iconic family of brands to the Team USA family of partners,“ said Lisa Baird, USOC Chief Marketing Officer. “We know that Hershey’s will demonstrate its support of America’s elite Olympic and Paralympic athletes in exciting and innovative ways, and we sincerely look forward to celebrating with them on the Road to Rio and beyond.”
This new partnership will cement Hershey’s U.S. Olympic and Paralympic team support and participation over the next three Games. Through this multi-year partnership, Hershey will have the ability to create scalable brand programs across some of America’s most iconic confection and snacking brands. As part of the agreement, Hershey will secure exclusive sponsorship and promotional rights from the USOC and will be able to utilize those rights in advertising, on packaging, merchandising and more.
“Partnering with Team USA is a perfect fit for a great American company like Hershey and our range of brands that have been a part of the lives of all Americans for generations,” said David Palmer, Director, Partnership Marketing and Planning, The Hershey Company. “We are tirelessly working to integrate our company and brands into the Olympic spirit and support Team USA via athlete endorsements, unique consumer offers and compelling consumer activations.”
Hershey will support its USOC sponsorship through a variety of media channel activations over the course of 2016 leading up to the Rio Olympic and Paralympic Games.
About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 22,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.
At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.
About the USOC
Founded in 1894 and headquartered in Colorado Springs, CO., the United States Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic Movements throughout the country. For more information, visit TeamUSA.org.