FOR IMMEDIATE RELEASE Oct. 26, 2009
 
Upcoming Redesign at TeamUSAShop.com Puts Emphasis on Shopping Experience and Service
 
New York, N.Y. – The United States Olympic Committee (USOC) announced today the selection of TeamFanShop, Inc. to power the official USOC online store.
 
Scheduled to launch in early November, TeamUSAShop.com will feature a comprehensive assortment of officially licensed Olympic products from key licensees including Nike and Polo Ralph Lauren.
 
The redesigned store will also feature a considerable upgrade to the overall customer experience with new policies including flat-rate three-day shipping for just $4.99, a 365-day return policy, faster guest check-out, and multi-view product photography including video for selected items.
 
"One of my top initiatives after arriving at the USOC was to enhance the online shopping experience for fans and supporters of the U.S. Olympic Movement," said Peter Zeytoonjian, USOC Managing Director of Consumer Products/Licensing. "After considerable due diligence and a highly detailed selection process, we determined that TeamFanShop possessed all of the qualities we were looking for in a partner. More importantly, they also share our core values and absolute dedication to exceeding our customers’ expectations."
 
Under the terms of the multi-year agreement, TeamFanShop will provide a comprehensive suite of services including merchandising, marketing, customer relationship management and fulfillment.
 
"This new partnership with the USOC represents a significant opportunity to extend our industry-leading services to an entirely new category of passionate consumers," said Brian Swallow, VP of Sales & Marketing. "We’re proud to represent the United States Olympic Committee and look forward to delivering the best possible experience to Team USA fans around the world."
 
"In order to match the shopping experience with the high expectations consumers have for the USOC, we’re placing significant emphasis on assortment planning and merchandising in the redesigned store," remarked John Sabo, General Merchandising Manager, TeamFanShop. "We’re working with licensees to develop a product mix that addresses men, women and kids and a high-quality product assortment that is commensurate with the USOC brand."
 
About TeamFanShop, Inc. Founded in 1995, TeamFanShop (www.teamfanshop.com) is a leading provider of private label e-commerce outsourcing solutions for sports, media, and entertainment brands. TeamFanShop powers the official online stores for top brands including Yahoo!, United States Olympic Committee, Florida Gators, Ohio State Buckeyes, the NCAA, Tampa Bay Buccaneers and many others. The company’s services combine a best of breed e-commerce platform with highly efficient order fulfillment and customer relationship management services to help partners fully monetize their official web sites.
 
About the U.S. Olympic Committee The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. Follow us on Twitter (@USOlympic) and to learn more about the USOC go to Teamusa.org.