FOR IMMEDIATE RELEASE

January 28, 2010

 

Samsung and Hannah Teter Announce 10 Mobile Explorer Finalists for the Vancouver 2010 Olympic Winter Games

 

Mo-Exs to Compete in Blogging, Vlogging and Tweeting

 

RIDGEFIELD PARK, N.J. – Samsung Electronics America, Inc. and reigning women’s halfpipe Olympic gold medalist Hannah Teter today announced the 10 Samsung Mobile Explorers representing the USA at the Vancouver 2010 Olympic Winter Games. They will be on site to blog, vlog and tweet about their experiences in Vancouver. The five teams of two will have firsthand access at the 2010 Winter Games and compete in challenges—visiting Vancouver sites, collecting fan stories and discovering the Olympic spirit. These experiences will be posted at www.facebook.com/samsungusa, where fans and viewers can vote for their favorites. The winning team will earn an incredible Samsung product and cash prize package and will be featured bloggers on Samsung.com.

 

"We are thrilled to bring an incredible team of 10 Americans to the 2010 Olympic Games," said David Steel, senior vice president of Strategic Marketing for Samsung Electronics America, Inc. "Samsung’s USA Mobile Explorers represent both the East and West coasts; hail from New York, Seattle, Los Angeles and beyond; and work as professional video producers, world travelers and more. The program is a unique Olympic moment for us all, allowing our Mobile Explorers to share experiences with people across the United States to demonstrate Samsung's commitment to supporting the Olympic Movement."

 

Samsung’s USA Mobile Explorer Roster includes:

 

·         Team Cool Kids: Ethan and Lindsay, a pair of comedy lovers brought together in Los Angeles from rainy Seattle and the heart of the Midwest, Indianapolis. They have made their passion for laughing into work and are willing to do whatever it takes to win in Vancouver.

·         Team David and Freddie!, two college buddies who first connected in film school in Los Angeles. Making movies, gaming and one-upping each other in social network followers keeps their friendship strong.

·         Team Kinetic: Karl and Jeremiah, a pair of creative professionals from Sacramento, Calif. They are experiential by nature, hardwired for fun, omnivorous with media and ambidextrous with their noggins.

·         Team NYC: DeStorm and Jessica, a New York City couple built to compete and to travel. Both were college athletes and performers, and one of them calls YouTube for a paycheck, thanks to the three million video views.

·         Team S.K.A.R. Vlog: Amy and Samia, friends from Los Angeles who seek to be the source of entertainment, whether it is impersonating a celebrity, singing really bad karaoke songs or just goofing around. The team is part journalism, part improv comedy and ready for the adventure of Vancouver.

 

Snowboarder and Samsung Olympic Ambassador Hannah Teter will be on hand to share her experience with the Mobile Explorers and challenge them with her own Olympic-related tasks. Among them will be a head-to-head contest for the teams to raise awareness for her charity Hannah’s Gold, which uses the proceeds from sales to assist with curbing the effects of poverty in Africa. Samsung will make a dollar for dollar match of Hannah’s Gold 2010 sales in support of the charity.

 

"I am really excited to serve as the ambassador for Samsung’s Mobile Explorers program," Teter said. "Not only do I get to be a part of bringing the 2010 Winter Games to so many people and experiment with some of the most current social networking technology, I also have the opportunity to raise awareness for Hannah’s Gold – a cause that is important to me."

Hannah’s Gold is Teter’s charity initiative, benefitting communities in Africa struggling against the effects of poverty. Currently, funds are supporting a clean water and community-building project in Kirindon, Kenya.

The USA Mobile Explorers were selected after a month-long competition, during which consumers submitted video applications showcasing their creativity, personalities, social media and communication skills and excitement for the Winter Games.

U.S. Samsung Mobile Explorers will be joined in Vancouver by more than 40 other Mobile Explorers from Canada, Russia, China and South Korea.

Samsung Electronics has been a top sponsor in the wireless communications equipment category since 1998. At the 2010 Olympic Winter Games, Samsung will utilize its wireless technology for seamless communication among Olympic VIPs, delegates and staff.

 

About Samsung Electronics America, Inc.

Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. For more information, please visit www.samsung.com. You can also Fan Samsung on www.Facebook.com/SamsungUSA or Follow Samsung via Twitter @SamsungTweets

 

About Hannah’s Gold

Professional snowboarder Hannah Teter created Hannah’s Gold, a Grade A medium amber pure Vermont maple syrup tapped from the trees near the Teter family house, following her gold medal performance at the 2006 Winter Olympics in an effort to raise money for underprivileged children around the world. All proceeds from the sales of Hannah’s Gold benefit World Vision (www.worldvision.com), a Christian humanitarian organization dedicated to tackling the causes of poverty. Through Hannah’s Gold and her personal commitment to donate all contest prize money, Teter and World Vision have combined efforts to raise money for the village of Kirindon, Kenya and help provide improvements for clean water access, sustainable infrastructure, school buildings and AIDS treatment among others.  Hannah’s Gold is also supported by Teter’s sponsors: Burton, Ben & Jerry’s, Okemo and Samsung. For more information or to order a bottle of Hannah’s Gold, please visit www.hannahsgold.com.

About the U.S. Olympic Committee

The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games.  In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. For more information, please contact the USOC Communications Division at (719) 866-4529 or visit www.teamusa.org. Follow us on Twitter and Facebook.