COLORADO SPRINGS, COLO. – As part of Procter & Gamble Co.’s sponsorship of Team USA at the 2010 Olympic Winter Games in Vancouver, Pepto-Bismol® announced today it will provide all Team USA members with new Pepto-Bismol Chewable Tablets with InstaCool™.
Pepto-Bismol Chewable Tablets with InstaCool technology is an innovative new product that provides an instant cooling sensation to signify relief is on the way.
"We know that no one wants to be slowed down by stomach upsets, especially these athletes who may only have a few minutes to execute a medal-winning performance," said Brand Manager Nathan Fox. "Pepto-Bismol Chewable Tablets with InstaCool technology will help these athletes keep their cool, focus on the task at hand and not let common stomach issues get in the way."
Pepto-Bismol is the leading choice for people who are looking for one solution to multiple common stomach symptoms such as nausea, heartburn, indigestion, upset stomach, diarrhea, gas, belching, and traveler’s diarrhea.
"There are many reasons an athlete may suffer from stomach upsets," said Dr. James Moeller, USOC Chief Medical Officer. "Travel and foods can cause stomach upsets that may keep our athletes from achieving their goals during competition. It's comforting to be able to offer them a quality product that combats their stomach symptoms and helps them live their dream."
Pepto-Bismol is also partnering with Olympic silver medalist Sasha Cohen as she returns to the ice with the hopes of joining Team USA in Vancouver.
"I’ve got so much going on everyday with managing my hectic practice and competition schedule as I prepare to qualify for Vancouver, so when stomach problems hit, I need a product that I know is going to work," Cohen said. "The cooling sensation of this new Pepto-Bismol lets me know relief is on the way so I can get back to my busy schedule."
Cohen and Pepto-Bismol encourage consumers to enter the Pepto InstaCool Sweepstakes* for a chance to win a 5-day/4-night trip to Vancouver to cheer on Team USA with some of the most sought-after event tickets at the Vancouver 2010 Olympic Winter Games.
To learn more about Pepto-Bismol InstaCool Chewable Tablets, or to register for the "Keep Your Cool" sweepstakes*, visit
About Pepto-Bismol Pepto-Bismol is the only leading brand that can provide soothing relief for five different stomach symptoms: nausea, heartburn, indigestion, upset stomach and diarrhea. Manufactured and distributed by Procter & Gamble, Pepto-Bismol is available in multiple forms and flavors: liquid, chewables, caplets, InstaCool, Cherry and Original flavor, Regular and Maximum Strength and Children’s Pepto Antacid. For additional information, please visit
*About the Pepto InstaCool Keep Your Cool Sweepstakes NO PURCHASE NECESSARY. Open to residents of 49 U.S. & DC (with the state exclusion being Maine), who are 18 years of age or older as of date of entry. Void in Maine and where prohibited. Entries must be received by 11:59:59 PM ET on 1/4/10. See Official Rules for Grand Prize entry deadlines. Sponsor: The Procter & Gamble Distributing LLC, One P&G Plaza, Cincinnati, OH 45202.
About the USOC The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. Please visit for more information.
About Sasha Cohen Sasha Cohen burst onto the skating scene at the 2000 U.S. Figure Skating Championships, where she stole the spotlight and won a legion of fans. Although sidelined with an injury in 2001, her successful return to competition included a silver medal at the 2002 U.S. Championships and a fourth-place finish at the Olympic Winter Games in Salt Lake City. She won her first World medal in 2004 and remained on the World podium for the next two years. She followed up her first U.S. title in 2006 with a dazzling silver medal finish at the 2006 Olympic Winter Games in Turin, Italy. In May 2009, Sasha announced that she will make a comeback, compete in the 2010 U.S. National Championships and try to qualify for the 2010 Olympic Winter Games in Vancouver. For additional information, please visit
About Procter and Gamble Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.
For more information, please contact the USOC Communications Division at (719) 866-4529 or visit