On Feb. 11, Nike will announce its commitment to increasing access to sport in Aboriginal communities across Canada through the Nike N7 program. Inspired by the Great Law of the Iroquois, "In every deliberation we must consider the impact of our decisions on the next seven generations," the more than 10-year program which currently exists in the United States and includes access to product and community support, will expand to include Aboriginal communities in Canada.

Nike General Manager for N7 Sam McCracken and N7 Creative Director Wilson Smith will be joined by Four Host First Nations CEO Tewanee Joseph and Aboriginal athletes to announce the initiative.


As part of Nike’s expansion into Canada, Nike will be participating in a youth gathering Power of Sport gala dinner where Four Host First Nations CEO Tewanee Joseph and over 300 young leaders representing Aboriginal communities across Canada will join to learn more about N7 and celebrate their personal commitment to bringing sport and positive change to their communities. Nike kicked off its support of Aboriginal communities in January by providing new sports equipment for 20 remote Northern communities through the Vancouver 2010 Olympic Truce Northern Outreach Project.


WHAT:            Launch of the Nike N7 program and collection that aims to increase access to sport in Aboriginal communities across Canada


                        N7 announcement and presentations, photo opportunity and one-on-one media Q&A


WHO:              Sam McCracken, Nike General Manager for N7

                        Wilson Smith, N7 Creative Director

                        Tewanee Joseph, Four Host First Nations CEO

Caroline Calve, First Nation and 2010 Canadian Olympic Snowboarder

Sid Smith, Six Nations Lacrosse Defender


WHEN:            3:30 p.m.
                        Thursday, February 11, 2010

WHERE:         Sutton Place Hotel, Lautrec Room

845 Burrard Street
Vancouver, BC V6Z 2K6


Nike is the official supplier of high performance sporting goods for the Vancouver 2010 Winter Games.