Feb. 23, 2010


MEDIA ALERT: Peggy Fleming Joins Allstate to Unveil Image on U.S. Olympic Hall of Fame Tribute, a Living Art Exhibit at USA House in Vancouver

Hall of Famer available to media to offer Winter Games’ figure skating competition commentary


WHAT: As a part of a 17-day living art exhibit, Peggy Fleming, a member of the U.S. Olympic Hall of Fame presented by Allstate, will join representatives from Allstate to help unveil her image on The Allstate Hall of Fame Tribute at the USA House in downtown Vancouver. The tribute, a three-dimensional art exhibit, is being created by world-renowned mural artist Tracy Lee Stum on the walls of the USA House.


The Allstate Hall of Fame Tribute, created completely out of chalk, is an ongoing project throughout the Games depicting historical images of winter Olympic Hall of Fame members who have been inducted into the U.S. Olympic Hall of Fame presented by Allstate (15 Olympians, two Paralympians and two teams).


WHO:   Olympic Gold Medal Figure Skater Peggy Fleming; Allstate Marketing Manager Caitlin Morse; world-renowned artist Tracy Lee Stum


SIGNIFICANCE: Established by the U.S. Olympic Committee in 1979, Allstate revived the U.S. Olympic Hall of Fame Induction Ceremony in 2004 to help preserve and protect the legacies and accomplishments of America’s best athletes. The exhibit will be symbolic of protecting those legacies and the Olympians’ moments of greatness.


Featuring some of the most decorated athletes in American history, the U.S. Olympic Hall of Fame presented by Allstate includes 234 individuals (including all team members) – 88 Olympians, four Paralympians, nine teams (115 team members), three coaches, nine veterans, and 15 special contributors.


WHERE: USA House, 1022 Seymour (at the corner of Nelson)


WHEN: Wednesday, Feb. 24, 2010 at 11:00 a.m. (local time)


CONTACT: Allstate: Caitlin Morse, 604-789-6874, Taylor PR: Bates Grainger, 604-789-7816,


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