FOR IMMEDIATE RELEASE

Feb. 11, 2010

 

Procter & Gamble Says "Thanks, Mom" by Helping Team USA Moms Get to Vancouver to Cheer on, Watch their Children Compete

Program Offers the Highest Level of Support for Team USA Moms

Vancouver, British Columbia – While Team USA prepares for their journey to Vancouver in hopes of bringing home the gold at the Olympic Winter Games, one company wants to help make sure a very important group isn’t left behind… the moms of Team USA.

Procter & Gamble (NYSE:PG), proud partner of Team USA and "proud sponsor of moms," today announced it will help Team USA moms get to Vancouver as part of the "P&G Thanks, Mom" program.  P&G has committed to help defray the cost of travel and accommodations so that the mom behind each and every Team USA athlete can share their child’s Olympic Winter Games experience. The company is the first to provide this level of support to all the moms of Team USA.

Like Olympians, moms are ordinary people who accomplish extraordinary feats every day.  While many Team USA sponsors celebrate achievements of individual Olympians, P&G also wants to congratulate those who made it possible: the moms who supported their child’s dream to make the U.S. Olympic Team.

"P&G is in the business of helping moms," said P&G Chief Marketing Officer, Marc Pritchard. "We appreciate that moms make everyday sacrifices for their children, and sometimes they don’t get the opportunity to participate in once-in-a-lifetime events like the Games. At P&G, we believe in ‘touching lives and improving life,’ and this gift is our way to express our thanks for the hard work and dedication of the U.S. Olympic Team moms."

The "P&G Thanks, Mom" campaign celebrates that special person in the lives of Team USA athletes who supports their child selflessly to help them succeed.  Whether it was driving to early morning practices, cheering them on in competition, doing mountains of laundry, and everything in between, every Team USA member has someone who supported the day-to-day activities that brought them to their Olympic moment.  For some that may be their mom; for others, it may be their dad, an aunt, a grandparent or another special supporter. 

"P&G has made an extraordinary commitment not only to America’s athletes, but to their families, and families are what P&G is all about," said USOC Chief Marketing Officer Lisa Baird. "The families of some of our U.S. Olympians are going through a period of hardship with our weakened economy, and the Games can be an extremely expensive experience. The "P&G Thanks, Mom" program will help ease the cost for them to support their children during this special time, and it will recognize the sacrifices U.S. Olympic Team parents make to help their children’s dreams come true. It truly speaks to P&G’s commitment to bringing families even closer together."

 

About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit
http://www.pg.com for the latest news and in-depth information about P&G and its brands.

 

About the USOC
The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. Please visit
www.teamusa.org for more information.