U.S. Olympic Committee outlines media details for 100 Day Countdown to the 2018 Olympic Winter Games on Nov. 1

Colorado Springs, Colo. – The United States Olympic Committee today released further information on media opportunities around the 100 Day Countdown for credentialed journalists who have registered to attend the event, taking place Nov. 1 in New York City’s Times Square.


Team USA WinterFest presented by HERSHEY’S will be in Duffy Square (46th St. & 7th Ave.), bringing the excitement of the PyeongChang Games to Team USA fans throughout the day.


Media Credential Pickup

To register for media credentials, visit TeamUSA.org/100DaysMedia. The media registration desk for credential pickup will be in the lobby at the DoubleTree Suites by Hilton Hotel New York City (1568 Broadway). Pickup hours:

  • Tuesday, Oct. 31: noon-7 p.m.
  • Wednesday, Nov. 1: 10 a.m.-7 p.m.


Press Conference & Media Hour

The event will begin with a press conference from 1-1:30 p.m. and a media hour from 1:30-2:30 p.m. for media who have registered for credentials. More than 40 Team USA athletes will be on hand for the 1:00 pm press conference, including an athlete panel featuring Olympic champion Lindsey Vonn (alpine skiing), Olympic silver medalist Gus Kenworthy (freestyle skiing), two-time Paralympic medalist Oksana Masters (Nordic skiing), two-time Olympic medalist Elana Meyers-Taylor (bobsled), and Olympic bronze medalist Ashley Wagner (figure skating).



The press conference will also include a Team USA photo opp, special guests and a team announcement. Media access to the venue will open at approximately 11 a.m. Media will need to show their credential and a photo ID, and will go through a security checkpoint, so please leave enough time to get through and get positioned. Media riser space is limited and those with cameras are suggested to arrive early. Space is first-come, first-served. Media questions will not be taken during the press conference.


At 1:30 p.m., media will have a full hour to interview the athletes during standing roundtable interviews spread throughout the footprint. No athlete is guaranteed to be available for one-on-one interviews though the USOC will do its best to accommodate requests. Sport demos during the media hour will include freestyle skiing tricks on trampolines from 1:45-2:00 p.m. and street curling from 2:00-2:15 p.m.


Event Media Opportunities

The 100 Day Countdown will continue from 3-8 p.m. in Times Square. Some athletes, though not all, will be available for media interviews during this time, but availability will be limited. If media have a specific athlete(s) they wish to speak to, they should plan to conduct those interviews during the media hour. During the public event, media will be able to capture still images and b-roll of athletes and fans attending the event. Also, since the event will be open to the general public, noise levels will be higher and space will be more limited.


During the event, fan activities will include the HERSHEY’S S’moresmobile, the Team USA Social Truck and the Curling Challenge both presented by OREO, a virtual-reality experience, interactive fan elements, athlete meet and greets, Team USA giveaways, sponsor engagement and live musical performances from Grammy award winning artist Darius Rucker and America’s Got Talent season 11 winner Grace VanderWaal.


Live Broadcast

For the first time ever, fans at home can join the celebration by watching Team USA WinterFest presented by HERSHEY’S “The 100 Days Out Special” on the Olympic Channel: Home of Team USA from 7-8 p.m. ET on Nov. 1. The hour-long special – hosted by NBC’s Jimmy Roberts alongside Carolyn Manno – will feature highlights and interviews throughout the day and will include the live musical performances.


Sponsor Activation

This year’s 100 Day Countdown event will feature several prominent sponsors activating in Times Square, including:


  • HERSHEY’S is proud to be the presenting sponsor of Team USA WinterFest. At the 100 Day Countdown, and throughout WinterFest stops nationwide, HERSHEY’S will bring together Team USA fans at the new S’moresmobile, where they can enjoy free, full-size HERSHEY’S s’mores (while supplies last) and share memories with friends and family over the all-American, classic treat. While at the HERSHEY’S footprint, fans can experience the Bobsled Boomerang and feel what it’s like to be in an Olympic bobsled. HERSHEY’S ambassadors will also be distributing the new HERSHEY’S Gold bars to fans. New HERSHEY’S Gold bars feature a caramelized creme that includes salty, crunchy bits of peanuts and pretzels; delivering a brand-new HERSHEY’S experience, full of creamy, crunchy, buttery satisfaction. Team USA fans will be some of the first to try out the newest and boldest innovation from the HERSHEY’S brand. Be sure to stop by, snap some pictures and share your HERSHEY’S experience.  


  • NABSICO is giving WinterFest attendees across the country the chance to express their inner champion. The company’s “Bite the Gold” WinterFest experience is inspired by the iconic moment when Team USA champions “bite the gold” in celebration of their win. Just like a U.S. Olympic medalist, each guest can pose for a selfie in a Team USA jacket while biting into a delicious OREO Cookie, CHIPS AHOY! or RITZ Cracker. This NABISCO activation provides a delicious opportunity for consumers to celebrate Team USA and participate in the exciting lead-up to the Olympic and Paralympic Winter Games.


  • TOYOTA is committed to honoring Team USA’s past, present, and future. TOYOTA will test fan knowledge with a three-question Olympic and Paralympic trivia quiz, spanning decades of rich Team USA history. Upon completion of the quiz, fans will design their own winter-themed premium items using digital customization stations. Fans will leave with a one-of-a-kind winter-themed keepsake and newfound knowledge to support Team USA in advance of the Olympic and Paralympic Winter Games PyeongChang 2018. TOYOTA. Let’s Go Places.


  • United Airlines is proud to partner with the U.S. Olympic Committee, and present the Flying Ace All-Stars performance during the 100 Days Out Celebration at Times Square. United has been the official airline of Team USA for 38 years, flying athletes, and their equipment and gear to competitions around the globe. United maintains reservations agents dedicated to Team USA and their travel needs. The airline is giving United MileagePlus members the chance of a lifetime to use their award miles to travel to South Korea and cheer on Team USA at the Olympic Winter Games. For additional details on this offer and to bid miles on this exclusive package, visit exclusives.mileageplus.com.


  • Fanatics is the official ecommerce partner of the U.S. Olympic Committee and the global leader for licensed sports merchandise. Fanatics will help Team USA fans get ready for the Games at WinterFest with a pop-up merchandise trailer featuring the latest products including jerseys, shirts, outerwear and headwear from official Team USA retail licensees.

To request sponsor interviews or more information about sponsor activation, contact jon.mason@usoc.org.


Schedule of Events in Times Square
1-1:30 p.m.       Press conference and athlete panel
1:30-2:30 p.m.  Media hour
3-8 p.m.            Event open to the general public
7-8 p.m.            Live show on the Olympic Channel: Home of Team USA and musical performances
8 p.m.               WinterFest event closes


Additional Editor’s Notes


  • To register for media credentials on Nov. 1, visit TeamUSA.org/100DaysMedia.
  • Additional information about the event, including a fact sheet and photos, can be found at the 100 Day Countdown Electronic Press Kit here.
  • Event photos will be available in the EPK after the event.
  • Media interested in acquiring additional information should contact tommy.schield@usoc.org