TeamUSA.org Audience Profile

Overview

Male: 54%

Female:  46%

Average age:  38

Education level:  72% college educated

Median Income: $56,000

Avg. hours/week online:  18

Avid or casual Olympic fan:   97%

Impact of USOC sponsorship on brand/product usage
—  More likely to use:     25%
—  Just as likely to use:   73%

Source:  USOC Tracking Study, March 2008
Sample made up of USOC website visitors and intenders