Senator Orrin Hatch reacts to ambush marketers

Feb. 11, 2009

U.S. Olympic Committee Releases Statement from U.S. Senator Orrin Hatch

The U.S. Olympic Committee (USOC) read the following statement from United States Senator Orrin Hatch (Utah) earlier today from the Olympic Winter Games at the Main Press Center in Vancouver, British Columbia. Hatch made his comments in reaction to recent ambush marketing tactics being employed by a small number of U.S. companies.

"The Olympic Games embody more than just unrivalled athletic excellence, but also the hopes and dreams of people around the world. This is especially true as we prepare for these next great Olympic Winter Games in Vancouver. Regrettably over time, unfair and unauthorized marketing of the Olympic Games has undermined the traditions of the Games, the U.S. Olympic Committee, and the official sponsors who provide the financial support to help America's athletes succeed. This activity must stop, and I pledge to protect this critical lifeline that ensures that our athletes are given every means to win." - Orrin Hatch