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Marketing Director

USA FENCING

Director of Marketing


USA Fencing is the National Governing Body (NGB) for the sport of fencing in the United States. Its mission is to grow and promote the sport of fencing in the United States, honor its rich traditions and to achieve sustained international success.

Position Overview
The Director of Marketing will be responsible for leading and managing the marketing effort for USA Fencing to include:  creating a marketing/communications strategy for USA Fencing including events, membership and national teams; building brand identity and diversifying revenue streams through sponsorship cultivation, license agreements and promotions. The Director of Marketing will supervise USA Fencing’s communication efforts, providing oversight of publications, website, and marketing /collateral materials.  The Marketing and Communications Department will also serve as a resource across other areas; e.g., work with Member Services to assist in development of programs, materials and incentives that increase club and membership growth. 

The position will report to the Executive Director and will involve frequent interaction with senior staff, USA Fencing Board of Directors and other volunteers as needed.
 

Primary Duties

  • Develop, implement and oversee a strategic marketing and communications plan for USA Fencing including inventorying marketing assets, setting priorities and establishing clear metrics by which progress can be demonstrated and measured.
  • Working with the USA Fencing National Office staff and USA Fencing leadership and volunteers, define and build the USA Fencing ‘brand’ to create greater appeal for the sport by focusing on unique attributes of fencing to attract and retain members and fans.
  • Broaden USA Fencing’s external outreach beyond the established fencing community.
  • Develop and cultivate sponsorship and partnership opportunities at the National level with goal of retaining existing partners, while securing new partners and growing revenue.
  • Incorporate regional events and local clubs into sponsorship agreements where possible so that events/clubs experience benefits and national sponsorships can activate at local level.
  • Analyze all sponsorships, licensing and partnership contracts and commitments by USA Fencing while overseeing sponsorship fulfillment, ensuring that sponsors, partners and licensees receive maximum value from their relationship with USA Fencing.
  • Establish, manage and reconcile an annual and quad budget plan which also includes the potential investment returns for marketing efforts, both long and short term.
  • Plans, manages, and directs market research activities, as needed.
  • Collaborate with Communications Manager to establish communications plan to maximize media coverage and partnerships while increasing visibility for the sport of fencing.
  • Develop resources (including marketing plans and templates) for use by USA Fencing clubs and regional/division events to assist with growing and retaining membership and visibility.
  • Additional duties as assigned.

 

Education and Qualifications

  • Bachelor’s Degree (Graduate degree preferred) or equivalent experience
  • Minimum 5-8 years marketing experience, with at least 3 years in senior marketing related roles
  • Demonstrated success in building brand equity, awareness, and loyalty
  • Demonstrated success with securing corporate sponsorships and licensing
  • Outstanding written, verbal, and interpersonal communication skills
  • Excellent project management and organizational skills with the ability to work on several projects simultaneously
  • Knowledge of media and public relations, digital/social media, advertising and design
  • Ability to work well with others as a team player
  • Knowledge of and passion for sports generally and fencing specifically is preferred
    • Proficiency in Microsoft Word Suite and databases; graphics and design software experience a plus
    • Some travel required and must have ability to work a flexible schedule including weeknights and weekends as needed

Other Information

  • The USA Fencing National Office is located in Colorado Springs, CO; ability to work from National Office is highly preferred.

Application Process

Submit a letter of application and current resume via email to:  Melissa Jones, Finance and Business Services Manager, m.jones@usfencing.org.  Review of resume and applications will begin immediately and applicants will be accepted until position has been filled.