The U.S. Olympic Committee is a highly differentiated sports property that has a unique and powerful positioning across the world, rooted in the Olympic ideals and values, global unity and competitive excellence. Owing to this unique identity, Team U.S.A. cultivates a more diverse and powerful fanbase than any other sports franchise.
Team USA and the Olympic Games have awareness levels of over 90% and interest levels of 65%
Nearly two-thirds of the U.S. population are fans of the Olympics
The Olympic Games are the number one sporting event of interest for females and teens
Olympic fans spend more time online than the average American, follow the Olympics online and have a desire for more Olympic content: online and via social media
DIGITAL KIT AND SPECS
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