USAV Hires Snyder as Director of Communications, Creative Services

By Bill Kauffman | May 17, 2013, 7:30 p.m. (ET)

Bill Kauffman, USA Volleyball Senior Manager of Communications, Phone: 719-228-6800, Email: bill.kauffman@usav.org
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COLORADO SPRINGS, Colo. (May 17, 2013) – USA Volleyball announced today the hiring of Charlie Snyder for the newly created position of director of communications and creative services. His official start date is May 20.

“We are excited to be integrating our communications, new media and creative services functions into one area, and Charlie has the experience and proven results to lead this new department,” USA Volleyball Chief Operating Officer Chris Vadala said. “In addition to the vast experience Charlie will bring to USA Volleyball, he also has a thorough understanding of the Olympic and NGB structure, and I’m confident his experience will be a benefit and value-add to the 40 volleyball regions.”

“I am happy to be joining the staff of USA Volleyball,” Snyder said. “I can’t wait to dive in. This sport has a strong grassroots program which has led to an undeniable Olympic legacy of success from Karch Kiraly to Misty May-Treanor and Kerri Walsh Jennings. I appreciate the appeal and athleticism at all levels. The sport is fun to watch and fun to play. I look forward to telling that story and building on the decades of success with the staff, athletes, coaches and volunteers.”

Snyder worked in USA Swimming’s communications department from 1990 to 2000, having served as director of communications from 1993 to 2000. He served as the Internet marketing manager for the U.S. Olympic Committee where he produced www.usolympicteam.com from 2001 to 2007. Snyder served on six Olympic Team staffs, managing media operations at numerous national championships, Olympic Trials and international events.

At USA Swimming, Snyder was an early adopter of innovative marketing and communication tools; created Splash! Magazine, the member publication that serves 300,000 households, and built a fan- and member-friendly website that pioneered online coverage of national and international events.

At the USOC, Snyder grew the number of monthly visitors to the U.S. Olympic Team site from 80,000 to an average of 330,000. During his tenure, over 10 million fans visited the site and the email newsletter was named “Best in the Nation” by Clickz Marketing. At the 2004 Olympic Games, more visitors browsed the usolympicteam.com site than the previous four Games combined.

For the past six years, Snyder has been the communications director at the historic Colorado Springs Fine Arts Center where he has managed all marketing, branding and strategic communications; overseeing the marketing of the center’s $28.6 million expansion and 75th anniversary.

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