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Jan 29 USA Volleyball Partners with Lumina Sports & Media

By Bill Kauffman | Jan. 29, 2013, 11:44 a.m. (ET)

COLORADO SPRINGS, Colo. (Jan. 29, 2013) - USA Volleyball announced today the appointment of Lumina Sports & Media as the exclusive worldwide marketing agency for USA Volleyball. Lumina is a new sports agency founded by two experienced sports marketing professionals, Tom Hipkins and Craig Thompson. The agency is dedicated to developing world-class sports marketing platforms, events and media properties.

Under the terms of the multi-year agreement, Lumina will assist USA Volleyball in developing new marketing initiatives to promote and develop the profile of the sport, work with USA Volleyball to enhance and expand the value of its marketing initiatives and assist in developing new commercial partnerships.

“We are thrilled with our new relationship with Lumina,” said Doug Beal, CEO of USA Volleyball. “We have been looking for the right partner to work with us to develop our existing initiatives and take USA Volleyball's substantial marketing platform to the next level. Lumina will be working with us not only on developing commercial relationships, but also in finding ways to increase exposure for our world-class USA Volleyball teams and athletes who continue to achieve tremendous success on the world stage.”

The partnership between Lumina and USA Volleyball is focused on leveraging all of the USA Volleyball assets into a comprehensive and unified marketing plan that will deliver a unique and world-class platform for commercial partners to support USA Volleyball and gain direct access to the millions of participants and enthusiasts who represent a young, highly educated and high income demographic.

“We are proud to become the marketing agency for USA Volleyball,” said Craig Thompson, managing director and co-founder of Lumina. "Lumina will leverage its unique skills and assets as experienced sports and media executives toward achieving the objectives of USA Volleyball for growth and development of this important worldwide sport.”

About Lumina
Lumina Sports & Media LLC was co-founded by Craig Thompson and Tom Hipkins, both with long-term experience in global sports, media and television. Previous experience includes senior management roles at the marketing agencies of major properties such as the FIFA World Cup, the IOC, UEFA Champions League, Champions Hockey League, and here in the USA as co-founder of Universal Sports TV, and as senior management of the 34th America’s Cup in San Francisco. Lumina continues to pursue its interest in developing long-term relationships with exclusive properties, event owners or developers of unique technologies that are looking for deployment in the sports market. For more information, please visit www.LuminaSportsMedia.com.

About USA Volleyball
Founded in 1928, USA Volleyball is a Colorado incorporated non-profit organization recognized by the United States Olympic Committee (USOC) and the Federation International de Volleyball (FIVB) as the National Governing Body for the sport of Volleyball in the United States. USA Volleyball is responsible for both the Olympic disciplines of indoor volleyball and beach volleyball. USA Volleyball has 300,000 registered members, 12,000 teams and 5,300 clubs nationwide. With an annual budget in excess of $20 million dollars, USA Volleyball supports the USA men’s and women’s senior national team programs, youth and junior national teams, national championship events, coaching education and certification programs, grassroots development, and programs for the disabled and Paralympic Teams. USA Volleyball has a rich tradition of success as evidenced by winning an Olympic medal in every Olympic Games since 1984 and capturing numerous World Cup, World Championship and Continental Championship titles. USA Volleyball is committed to and works toward opportunity for all to participate. It is an advocate for all Americans endeavoring to assure universal access to opportunities at all levels of the game. For more information please visit usavolleyball.org.

For more information, contact:

For Lumina:
Tom Hipkins (thipkins@LuminaSportsMedia.com, 858-735-7942)

For USA Volleyball
Bill Kauffman (bill.kauffman@usav.org, 719-228-6800)

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