Taekwondo

Aug 25 USA Taekwondo and LaJust Sports Announce Partnership

Aug. 25, 2009, 12:34 p.m. (ET)

USA Taekwondo is pleased to announce a partnership agreement with LaJust Sports to promote the sport of Taekwondo and the use of electronic body protection within the sport.

"We are excited about our new partnership with LaJust Sports," said USA Taekwondo CEO David Askinas. "The sport of Olympic Taekwondo has long been in need of a quality electronic body protector system in order to ensure fairness in scoring and the LaJust system has, in our opinion, met that need. We have spent a considerable amount of time and research into a number of EBP systems and are confident that LaJust offers the best product in the marketplace and will be the standard for the future in Taekwondo. We are impressed with LaJust's efforts to improve their technology. This system has come a long way since the first prototypes. USA Taekwondo embraces the changes within our sport and believes that the use of the LaJust EBP system will advance taekwondo into the 21st century."

The LaJust system is the only electronic protector approved by the World Taekwondo Federation and will be used for all matches at the 2009 World Taekwondo Championships in Copenhagen, Denmark, Oct. 14-18.

"LaJust Sports looks forward to partnering with the USAT to bring its unique array of products to the Taekwondo world," said Gary Kuchachik, CEO of LaJust. "We truly feel that this partnership will ensure the continued success and growth of the sport we all care about."

During the four-year partnership, LaJust will provide its electronic body protector system for use at USA Taekwondo events such as National Team Trials, National Qualifiers, Rocky Mountain Open, U.S. Open and the Junior Olympics.

"It is appropriate that our USAT athletes get in step with the technological advancements in Taekwondo," Askinas said. "We believe it is the appropriate time to move forward with electronic body protector systems. This new partnership demonstrates LaJust's long term commitment to Taekwondo in the United States. We look forward to a productive relationship with LaJust through 2013 and beyond."

The LaJust electronic body protectors utilize sensors to detect valid scoring points. The system was used at the 2009 U.S. Open in Las Vegas and was also used at this past weekend's Under-24 and Junior National Team Trials in Colorado Springs.

"For all of us, this is unchartered territory," added Kuchachik. "Though our products change the way taekwondo will be scored, practiced and trained for, we are cognitive of, and sensitive to, the deep traditions and values that have made Taekwondo a sport that is revered around the globe. We in no way take this responsibility lightly. LaJust Sports and the USAT fully recognize that there will be many changes in the coming months and years. Our products will help automate some training techniques, allowing the athlete to improve with greater efficiency through constant feedback. Additionally, our electronic scoring products will help create more consistent results in sparring competitions and we are anxious to work with referees to hear their valuable input. All of this will require much work, but we are confident that it is worth it and, in the end, we will all be proud of the results. Needless to say, we look to the future with great anticipation and we thank the Taekwondo community for the trust it has placed in us."

About USA Taekwondo
USA Taekwondo is the National Governing Body for the sport of Taekwondo in the United States and a member of the U.S. Olympic Committee.. Its mission is to enable U.S. athletes to achieve sustained competitive excellence and promote and grow the sport of Taekwondo. Sixty percent of U.S. Taekwondo athletes have medaled at the Olympic Games since the sport joined the official Olympic program in 2000, including Steven Lopez (gold in 2000 & 2004, bronze in 2008), Nia Abdallah (silver in 2004), Mark Lopez (silver in 2008) and Diana Lopez (bronze in 2008).

About LaJust Sports
LaJust Sports, Inc. is the developer of the Electronic Impact Detection and Scoring System (EIDSS) for martial arts combining tradition with innovation. A pioneer in martial arts technology since 1982, LaJust is the exclusive worldwide distributor of the EIDSS, positioning the company on the cutting edge of technological advancements in Taekwondo.

Through the use of highly advanced and calibrated electronic sensors that transmit only valid strikes to the scoring system, EIDSS allows Taekwondo judging to be enhanced. The company's goal is two-fold: increase transparency in scoring and expand the popularity of Taekwondo in new global markets.

The only electronic protector approved by the World Taekwondo Federation, LaJust's EIDSS technologies have been recognized globally for their precision and consistency. Included for years in the Korean National Championships, LaJust's EIDSS was also used in the 2009 U.S. Open Taekwondo Championships.

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