USA Synchro Introduces New Look, New Feel

Jan. 15, 2010, 12 a.m. (ET)

U.S. Synchronized Swimming (USA Synchro) has partnered with Ken Markman of KKM Global Brand Strategies and Ron Wong of Spring Design Partners (N.Y.) to design a new branding concept and logo for USA Synchro and its new generation of synchro athletes. 

The new logo will be rolled out through a new website design (coming soon), new merchandise and new materials. The new logo captures the beauty, grace and physical strength that is synchronized swimming. Markman, an expert in brand development, worked closely with USA Synchro to create the brand attributes and message. He turned to Ron Wong of Spring Design Partners (whose clients have included Coke and Formula One) to convert the attributes and message into an exciting new mark, designed to keep the sport relevant in today's market.

For more information, contact Taylor Payne at or (317) 507-3410.

About U.S. Synchronized Swimming

United States Synchronized Swimming (USSS) serves as the National Governing Body for the sport of synchronized swimming, appointed as such by the United States Olympic Committee. USSS is a membership-based and non-for-profit organization that services the sport from the grass-roots level to the National Team. The mission statement of USSS is "to provide leadership and resources for the promotion and growth of synchronized swimming, to achieve competitive excellence at all levels and to develop broad-based participation."