USA Softball

World Cup of Softball Ratings Skyrocket

July 21, 2006, 1:57 p.m. (ET)
World Cup of Softball presented by Kellogg’s Frosted Flakes Ratings Skyrocket 
 
OKLAHOMA CITY, OK – The Amateur Softball Association (ASA) has announced that the World Cup of Softball presented by Kellogg’s Frosted Flakes, which aired on ESPN and ESPN2, averaged a 0.9 rating on ESPN2 and a 0.8 rating on ESPN over the course of the six-game telecast schedule from July 13-17. The telecast on Sunday, July 16 featuring Team USA vs. Japan posted a 1.1, marking the highest rated USA Softball game ever on ESPN. In all, the six-game live telecast package was seen in more than 4,500,000 households across America.
 
The final worldwide ratings will be released as that information becomes available from World Cup partners ESPN International and Eurosport. The Championship Game of the World Cup of Softball presented by Kellogg’s Frosted Flakes was aired live in over 200 countries.
 
In all, the World Cup of Softball presented by Kellogg’s Frosted Flakes was up 60% on ESPN and 50% on ESPN2 compared to the five-game schedule in 2005.
 
“The World Cup of Softball has firmly entrenched itself as a cornerstone of the summer sports calendar and we are already looking forward to the event in 2007,” remarked Ron Radigonda, Executive Director of the Amateur Softball Association (ASA), the event’s owner and operator. “The partnership we have created with ESPN and Winnercomm Sports (the ASA exclusive sales, production and interactive agency) is going to guarantee fast pitch softball’s position on live television for years to come,” added Radigonda.
 
“Needless to say, we are thrilled but not surprised with the ratings generated by the World Cup of Softball presented by Kellogg’s Frosted Flakes and we look forward to the future,” said Laura Sandillo, ESPN’s Strategic Program Planner. “Softball has always been a ratings winner and this sport continues its trend upward,” added Sandillo.
 
The III World Cup of Softball will take place in Oklahoma City from July 12-16, 2007 at ASA’s Hall of Fame Complex and will once again feature some of the top international fast pitch teams throughout the world on ESPN.
 
About ASA 
The Amateur Softball Association, founded in 1933, is the National Governing Body of Softball in the United States and a member of the United States Olympic Committee. The ASA has become one of the nation's largest sports organizations and now sanctions competition in every state through a network of 91 local associations. The ASA has grown from a few hundred teams in the early days to over 240,000 teams today, representing a membership of more than three million. For more information on the ASA, visit www.asasoftball.com.
 
About the World Cup of Softball 
The World Cup of Softball, a six-team tournament sanctioned by the International Softball Federation (ISF), features the top fast pitch softball players in the world competing for their respective national teams. Japan defeated the United States in the inaugural Cup while Team USA claimed World Cup II.
 
ABOUT THE ASA
The Amateur Softball Association, founded in 1933, is the National Governing Body of softball in the United States and a member of the United States Olympic Committee. The ASA has become one of the nation’s largest sports organizations and now sanctions competition in every state through a network of 87 local associations. The ASA has grown from a few hundred teams in the early days to over 240,000 teams today, representing a membership of more than three million. For more information on the ASA, visit www.asasoftball.com.
 
ABOUT WINNERCOMM
Winnercomm, Inc. is America’s largest independent sports production, program development, marketing services and sales representation company with offices in Tulsa, Dallas, New York, Chicago and Nashville. Winnercomm-produced telecasts have won 14 Emmy Awards. The company produces over 1,000 hours of programming annually for ESPN and 13 other networks and owns the high-flying Skycam that has produced the unique overhead shots on ABC's Monday Night Football and ESPN's Sunday Night Football. Winnercomm programming includes horse racing (NTRA), professional rodeo (PRCA Wrangler National Finals Rodeo, Wrangler ProRodeo Winter and Summer Tours, Pace Picante Finales, Dodge Xtreme Bulls), soccer (MLS, U.S. Soccer), softball (ASA, USA Softball, World Cup of Softball) bowling (Denny’s PBA Tour), lacrosse (MLL), cheerleading and dance (Varsity Brands), golf (LPGA, Michael Jordan Celebrity Invitational, People vs. the Pros, Trump Million Dollar Invitational), fishing (BASS), snowmobile and ATV racing (PowerSports Entertainment), hunting, sporting dogs, adventure and original entertainment. 
For more information contact:
Kelly McKeown, ASA’s Director of Marketing
405-425-3422 or kmckeown@softball.org
Lynda Haschke, Winnercomm Director of PR
972-740-3529 or lhaschke@winnercomm.com
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