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Mar 26 JUDO TO JOIN NATIONAL SENIOR GAMES IN 2015 AS DEMO SPORT

March 26, 2014, 4:38 p.m. (ET)

Post Shredded Wheat, USA Judo and the National Senior Games Association (NSGA), which oversees the largest multi-sport event in the world for adults over age 50, announced that judo will join the NSGA’s roster of demonstration sports at the 2015 Games in Minnesota.

Post Shredded Wheat challenged the National Senior Games to add a new, more extreme sport to the competition. More than 1,800 fans across the country voted in a recent online survey hosted by Post at www.PostShreddedWheatGames.com, and judo came out on top.

“We’re ecstatic! This is a natural,” said Corinne Shigemoto, COO for USA Judo, the organization that fosters the sport nationally and builds the U.S. Olympic Judo Team under the USOC. “We’ve been an Olympic sport since 1964, and we have many adults who pursue judo well into their senior years.”

Shigemoto pointed to the World Masters Championships hosted by USA Judo last year in Miami that attracted more than 900 adults, 30 and older, with many in their 50s, 60s and even some in their 70s and 80s, competing from around the planet. “That event was a clear indication of the lifelong love for the sport,” Shigemoto said. “Once a black belt, always a black belt.”

“We’re looking forward to working with Post and the NSGA to make this a terrific demo event,” Shigemoto said.

The 2015 National Senior Games Presented by Humana will be held in Bloomington/Minneapolis/St. Paul, Minnesota July 3-16, 2015. Fans across America selected judo from a list of five sports that also included weightlifting, power walking, fencing and soccer.

“We are thrilled to help bring judo to the Senior Games competitions in an effort to expand NSGA’s current offering and help more seniors get active and lead healthier lives,” said Mangala D'Sa, Marketing Director for Post Shredded Wheat. “Post Shredded Wheat’s original recipe is recommended by 9 out of 10 doctors to help maintain a healthy heart and help reduce the risk of heart disease, and can help keep you fueled not only when participating in Senior Games events, but during every part of your day.”

"The National Senior Games’ mission is to encourage people over 50 to try new things and get in the game, and we are thrilled to add judo to our roster of athletic events as it provides participants with a new, fun way to get involved,” Marc T. Riker, CEO of the NSGA said.

For more information on Post Shredded Wheat, visit PostShreddedWheat.com or Facebook.com/PostShreddedWheat. The contest rules and regulations can be viewed by visiting PostShreddedWheatGames.com. For more information on the National Senior Games Association, visit NSGA.com.

About Post Foods, LLC

Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company’s founding in 1895. Post’s portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles™, Great Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, and Honeycomb®.  Post is dedicated to nourishing goodness, providing consumers with a variety of cereal choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Cereals, visit www.PostFoods.com.

About National Senior Games Association (NSGA)

The NSGA is a non-profit corporation dedicated to promoting healthy and active lifestyles for athletes age 50 and over. The Association is a recognized multi-sport organization of the United States Olympic Committee and is comprised of member organizations who conduct state or national multi-sport competitions; these competitions serve as qualifiers for the biennial Summer National Senior Games. The 2015 National Senior Games Presented by Humana will be held July 3 – 16 in Bloomington/Minneapolis/St. Paul, MN and more than 11,500 athletes are expected to participate. For more information, visit www.nsga.com.

About USA Judo

USA Judo is the national governing body of the sport under the U.S. Olympic Committee, sanctioned to foster the sport and develop the nation’s Olympic Judo Team. USA Judo is dedicated to the growth and development of the sport of judo at all levels, from community programs through elite training. A member organization of the U.S. Olympic Committee, USA Judo is responsible for the development, support and selection of Olympic, Pan American and World Championship Teams.

 

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