USA Field Hockey
Playing Like a Girl
With an interesting and uplifting message, Always created the campaign #LikeAGirl. As you'll see in the footage above, stereotypically 'Like A Girl' is used as an insult and can be a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. In this campaign, Always does their part to show adolescent females that doing it #LikeAGirl is an awesome thing.
"In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand," said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. "When the words 'like a girl' are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation."
Find out more about this initiative by clicking here.