USA Field Hockey relaunches Sun Safe Play! Campaign
glōProfessional and the Melanoma Research Foundation will partner
in educational skin cancer awareness initiative
COLORADO SPRINGS, Colo – GlōProfessional, a USA Field Hockey premier partner and the Melanoma Research Foundation announced today a partnership with USA Field Hockey’s Sun Safe Play! initiative. Sun Safe Play! is a national awareness campaign aimed at educating athletes on the dangers of extensive sun exposure and the importance of practicing sun safe habits. The campaign was established in 2006 in honor of the late Maria Whitehead, former USA Field Hockey Junior National Team member, who lost her battle with melanoma at the age of 25.
“We are excited to have the support of glōProfessional and the Melanoma Research Foundation for the re-launch of our Sun Safe Play! awareness campaign,” said Steve Locke, Executive Director, USA Field Hockey. “With skin cancer being the most common form of cancer in the United States, especially among adults, it is so important for athletes playing in the sun regularly to be educated on UV radiation and how to protect themselves. glōProfessional, the Melanoma Research Foundation and USA Field Hockey are all committed to educating athletes on the best ways to prevent skin cancer.”
Melanoma, the fastest growing cancer in the U.S., claims the life of one person every hour and is the most common form of cancer for young adults 25-to 29-years-old and the second most common cancer in adolescents and young adults 15-to 29-years-old.
Athletes who practice and compete outdoors are regularly exposed to the sun and are at a higher risk for developing skin cancer. The Sun Safe Play! campaign encourages teenagers and young adults to practice sun safe habits and conduct regular self-skin examinations for the early detection of skin cancer and melanoma.
“The positive health benefits of athletics and team sports can’t be questioned, especially for today’s youth," said Tim Turnham, Executive Director of the Melanoma Research Foundation. "Just as athletes protect their bodies with protective gear like helmets, knee pads or mouth guards, Sun Safe Play! will help young athletes know how to protect their largest organ – their skin – from damage that can stay with them for a lifetime or, in some cases, cut their life tragically short. The importance of this program can’t be underestimated.”
In May 2012, USA Field Hockey announced glōProfessional as a premier partner and the official uniform sponsor of the U.S. Women’s National Team. glōProfessional will provide skin examinations and free sunscreen at all USA Field Hockey sanctioned events.
“GloProfessional is proud to partner with USA Field Hockey for the Sun Safe Play! program to raise awareness and prevention of melanoma and skin cancer and stress the importance of using sun protection properly every day,” said Lisa Bookman, Director of Marketing for glōProfessional
For more information on the Sun Safe Play! campaign, visit usafieldhockey.com.
glōProfessional’s passionate commitment to research, education and innovation continues to inspire professional and at-home skin care, hair care and mineral-based make-up collections to deliver radiant beauty for healthy, glowing skin and hair. Including glō•therapeutics skin care, glō•minerals make-up and glō•essentials hair care, glōProfessional is the premier resource for advanced skin therapies, for women and men of all ages. For more information, please visit www.gloprofessional.com. For media inquiries, please contact: EFG::Entertainment Fusion Group, Arielle Cohen Prichard Tel: 646.336.6420 X 105, Email: email@example.com
About Melanoma Research Foundation
Melanoma is one of the fastest growing cancers in the United States and can strike men and women of all ages, all races and skin types. With a one in 50 lifetime risk of developing melanoma, nearly 76,000 Americans are expected to be diagnosed with the disease in 2012, resulting in over 9,000 deaths. Melanoma is the most common form of cancer for young adults 25-to 29-years-old and the second most common cancer in adolescents and young adults 15-to 29-years-old.
About USA Field Hockey
USA Field Hockey is the national governing body for the sport of field hockey in the United States and is based in Colorado Springs, Colorado. USA Field Hockey would like to thank its sponsors and suppliers for their continued support: Asics America, Sports Construction Group, CranBarry Field Hockey, Dita North America, glōProfessional, Harrow Sports, Longstreth Field Hockey, 4U Field Hockey, Yolo Sportswear, Ludus Tours, Goal Sporting Goods, Rudy Project, JBS Destination Solutions, Defender Mouthguards, Penn Monto, EC3D Sports, Musco Lighting. For media inquiries, please contact Ashley Meunier, USA Field Hockey Communications Manager, firstname.lastname@example.org, (719) 866-4365. For more information visit usafieldhockey.com.