Upon my arrival to USA Field Hockey on January 4, 2010, I went on-line to purchase a membership to the organization. The system worked great. I provided all of the required fields of information, paid my fee, and downloaded a card. And, waited. I waited for my new plastic membership card to arrive in the mail. It never did. Then I found out we don't issue them. I guess I missed that piece of information. Most of the national governing bodies, of which I am familiar, issue cards. In addition to USA Field Hockey, I am a member of USA Triathlon, USA Judo, USA Water Ski, USA Water Polo, USA Equestrian, USA Lacrosse, USA Taekwondo, USA Cycling, and USA Volleyball (No, I didn't join them through the usual manner. I was given promo memberships gratis from their executive directors to get their cards, magazines, e-blasts, et cetera. It is always nice to keep a pulse on what other governing bodies are doing). They all issue plastic membership cards that are similar in size of a traditional credit card.
But, I am new and USA Field Hockey has its own culture so I don't know if cards are important or not. To the NGBs issuing cards, it is important for quite a range of reasons. Here are some of those reasons:
Those are some of the positives, but there are some potential cons, too. Here is a sample of some potential negatives:
We came up with several sample renditions as to what a potential card would look like (we did not design the key chain fob, but the fob would follow along with the theme of the card).
The following are two samples designed as potential membership cards. They are just examples for your examination.
Now it is your turn to express your opinion. Do we need cards as an organization? Do you see value? How do we pay the incremental cost? Do you like the potential positive elements such as discounts, identification, branding and showing others via your cards of your sport interest? I would enjoy hearing from you. My email address is:
USA Field Hockey has added another member to its high performance staff in San Diego at the Olympic Training Center. Terry Walsh, USA Field Hockey's Technical Director of High Performance made the announcement last Monday. In the announcement, Terry said:
"On behalf of USA Field Hockey, we would like to formally welcome Jaime Young into our organization as the High Performance Sports Trainer. We, in Chula Vista, are delighted to have Jaime on board as a full-time member of our team. Our staff and players are very excited about the recent agreement reached which will have Jaime working in a full-time capacity within our programs.
"Jaime comes with significant qualifications. She has earned a master's degree in kinesiology, is a certified athletic trainer and certified strength and conditioning specialist, and a licensed massage therapist. In addition, she has a very fine work ethic and an extremely amicable and approachable manner. Jaime has been with us for quite some period already as her background has brought her through the Olympic Training Center here in San Diego. We are thrilled to have Jaime with us as she has already made significant impact within our group.
"My thanks to Kate Reisinger for working tirelessly with Jaime to bring this situation to fruition.
"Please welcome Jaime to our team. We wish her a long, productive and enjoyable time with our team."
From The Tonight Show with Jay Leno:"Bernard Madoff was assaulted back in November in a prison dispute over money. The authorities are investigating the attack and have narrowed the suspects down to "everybody."
Have a great week!