USA Field Hockey
Executive Director's Report- Week of February 22
Executive Director's Report - Week of February 22
By Steve Locke
Several weeks ago we were speaking about the recreational element of field hockey. In other words, are there viable recreation opportunities to play field hockey for all ages of athletes especially those who are post collegiate? We already have in place two programs specifically for youngsters ranging from 5 to 11 years of age. Both of those programs, Stick Starz and Turf Tykes, are experiencing exploding success in 2010. Ask USA Field Hockey's Laura Darling. She is reporting 55 inquiries to produce events so far with an eventual goal of 1,000 kids participating in 2010, a completely do-able goal. We even have Stick Starz and Turf Tykes events in both Harlem and the Bronx. But instead of saying What about the Children?, maybe we should be saying What about the Adults? Or, better yet, What about Everyone?
Sandy Kinnee, CEO for Dita, is an artist by trade and genuinely innovative. Sandy attended one of our creative meetings last week. David Miller, USA Field Hockey Manager of Membership and Events, conducted the meeting. The purpose was to begin the process of developing programs for event organizers to partner with USA Field Hockey. It occurs to us that there are a fair number of existing organizers producing events outside of the purview of USA Field Hockey. David's approach is to create a business proposition for event organizers to become involved with our association. The involvement is meant to provide event organizers budget relief, top shelf insurance for comprehensive protection, and mechanisms to be qualifiers for some of our already over-subscribed USA Field Hockey owned events. David spent several hours during the previous week talking to private event organizers in various locales throughout the USA. His discussions were about determining needs and what USA Field Hockey can bring to the table for organizers. The major issues for organizers seem to be acquiring facilities for venue use, insurance, any type of budget relief that could be found and adding cachet to an event by being a qualifier. All of those items are do-able and David is working on a package for 2011 that we will unwrap for your examination by mid-summer. In addition, David has developed a boilerplate pro-forma for event directors to demonstrate profitability. All great stuff for existing and/or newly minted event producers.
In the meantime, back to Sandy and his creative meanderings. Sandy was obviously quite enthralled with the possibilities of re-establishing recreational outlets for everyone to play field hockey. He told me that hockey, played recreationally, was found liberally in many pockets of the USA in the 70s and 80s. What happened? Maybe we became spoiled by always wanting turf. It makes one wonder what was taking place before artificial turf was introduced. Whatever and however, Sandy has created a top-of-mind version of a poster encouraging hockey playing by families no matter if the game is on turf, or grass, or indoors. It is a great start for re-introducing a great sport to the mainstream.
This poster is an initial effort. Do you have suggestions to modify or improve what Sandy produced? Let me know. (firstname.lastname@example.org)