Last week's report briefly spoke of the number of responses
received in the prior week that were solicited by my ask for opinions
on whether or not USA Field Hockey should have plastic membership cards
issued. There was an approximate 60:40 split (we received
around 300 responses). Sixty percent were favorable toward the concept
and forty percent were not. The "favorables" liked the branding
concept; they would not mind paying an incremental fee for the cards;
they really liked the possibility of discounts from vendors when cards
were presented by members; and they liked being able to display their
participation in the sport through the additionally provided luggage
tags or key ring fobs. These are all good reasons.
Those who were "contrary-minded" thought the money to develop this
membership piece could be used better elsewhere; they did not wish to
pay an incremental price for the cards; they already had too many cards
in their wallets/handbags/where-ever; and they felt we should focus on
being green. Those are good reasons, too.
What now? Well, since the "favorables" have the majority, we thought we
would launch a contest with a prize for the winner (however, this is
no guarantee we will have cards, as that will be financially driven).
For those of you with an artistic bent, it is your chance to design a
potential card for USA Field Hockey. All submitted card designs become
the property of USA Field Hockey, and the winning card designer
receives a kit from USA Field Hockey sponsor ASICS (shoes, warm up suit
and shirts) and a stick from DITA. Our committee judging the entries
will be USA Field Hockey Marketing Director Simon Hoskins, Membership
Director David Miller, USA Women's Team member Katie Evans, and Jon
Ginolfi, member of the Men's National Team. Our entry deadline is May
1st, 2010, and the winners will be announced in May 12th weekly
report. Below you will find formating shapes and two (front and back)
sample card. Artwork should be submitted to David Miller at firstname.lastname@example.org.
Before we get to our quarterly financial report, this from
Late Night with Jimmy Fallon: "A Bank of America employee
in North Carolina was arrested for installing a program on ATM machines
so he could steal thousands of dollars. If convicted, the man faces a
sentence of 20 years, 40 years, 60 years, or "other amount."
We have promised to present to you, on a quarterly basis,
the Profit and Loss statement and balance sheet from USA Field Hockey. Along
with those documents is included a Variance Report interpreting the
highlights of the finances of USA Field Hockey this past quarter. While
reading a P&L and balance sheet may cause your eyes to glaze over,
it is the best indicator of the financial health and ultimately the
overall health of an organization. USA Field Hockey Chief Financial
Officer Janet Paden prepared the variance report, the P&L, and
balance sheet documents.
March 2010 Variance Report
While our financial reports in March appear that we missed budget,
there are several timing issues to be discussed. When these are
factored in, our "adjusted" net income exceeded budget by $104K, and
our Year-to-Date performance is $191K favorable versus budget, or
44.8%. This shows outstanding financial responsibility by the staff,
and demonstrates the emphasis that is now being placed on monthly
Revenues for the month of March missed budget by $17K. However, VIK
Uniforms was under budget $20K. Additionally, there was $21K budgeted
for the change in Interest in the Net Asset, which has not yet arrived
from Ernie Hincks. Without these timing issues, revenues would have
exceeded budget by $24K. Year to date, revenues are $132K under
budget. However, as mentioned in February's report, there is VIK
Airfare of $42K to be used in April, and $70K in grants to be received
later in the year. Additionally, there is the $21K aforementioned to be
recorded in April for the interest relating to the net asset, as well
as $12K for YTD Uniforms VIK that hasn't been used. If timing wasn't a
factor, our YTD revenues would be $13K over budget.
Expenses were $12K over budget for the month of March. However, there
were expenses relating to World Cup Qualifier ($99K) that are budgeted
in April (timing). Facility rental expense for the Futures program are
currently over budget $47K; however, $42K of this will be recuperated
April through June. There was expense savings in Meals ($20K), Lodging
($14K), and VIK Uniforms ($20K) that will be spent in later
months. Given all of these factors, March expenses would have been $80K
under budget for the month. YTD, expenses are under budget
$272K. However, factoring out timing, the "true" favorable variance is
$177K, or 7.7%
March net income is $135K versus a budget of $164K, resulting in an
unfavorable budget variance of $29K. However, given the timing factors
mentioned above, adjusted net income is favorable to budget $104K. Year
to date, net income is $140K favorable to budget; adjusted net income
is $191K favorable to budget.
Please click on links below to see the 2010 March P & L and
the balance sheet documents.
Have a great week!