ASICS Named Official Apparel Partner
COLORADO SPRINGS, CO - USA Field Hockey and ASICS America Corporation have announced a multi-year partnership that designates ASICS as the Official Partner and Exclusive Sponsor of footwear, apparel and accessories of USA Field Hockey. Starting with the upcoming 2009 season, the men's and women's National Teams will be outfitted in ASICS performance apparel and footwear.
The contract, which runs through 2012, is the largest corporate partnership in USA Field Hockey's history. The announcement comes after the success of the U.S. Olympic Team for Women's Field Hockey at the 2008 Olympic Games in Beijing.
"USA Field Hockey has been moving forward aggressively for the last four years," said USA Field Hockey Executive Director Sheila Walker. "As we move to the next level of performance, it is very exciting for our players and our organization to partner with such a global leader in sport apparel and footwear. ASICS is a world-class organization and we are very proud to be their field hockey partner in the United States."
"This new relationship follows a tradition of ASICS supporting the Olympic movement across the globe. We are extremely proud to become a partner of USA Field Hockey and be involved in their quest to become contenders for 2012," says Gary Slayton, ASICS Vice President of Marketing Communications.
The Women's National Team debuted their new ASICS uniforms last week at the 2009 Pan Am Cup in Hamilton, Bermuda, as they begin their journey to the 2012 Olympic Games in London.
"Having the support of ASICS is a tremendous boost for our national team," said Women's National Team Head Coach Lee Bodimeade. "After competing in the Olympic Games in Beijing, our sights are set on climbing in the international rankings. The knowledge that our athletes will be training and playing in the best shoes on the market, in addition to apparel that is suited for high-level performance, will certainly contribute to us being able to attain our goals."
In addition to outfitting the National Teams, ASICS will support the entire USA Field Hockey organization.
"While the Men's and Women's Senior National Teams will garner the majority of the support, ASICS sponsorship is committed to the entire USA Field Hockey Organization, including both Under 21 teams," says Laura Greatbanks, ASICS Team Marketing Manager. "We feel it is very important to have support given to both levels to ensure the entire organization is well taken care of and represented."
ASICS Corporation, with more than 50 years of footwear manufacturing experience, offers a full line of performance-driven athletic shoes and technical active sports apparel and accessories. For more information, please visit www.asics.com.