Labatt named presenting sponsor of 2014 Nationals

By Terry Kolesar | Aug. 01, 2013, 12 a.m. (ET)

Labatt named presenting sponsor of 2014 USA Curling National Championships

(STEVENS POINT, Wis.) – USA Curling, in partnership with IceWorks Skating Complex, Brandywine Convention and Visitors Bureau, and the Philadelphia Sports Congress, is proud to announce that Labatt has been named the presenting sponsor for the 2014 USA Curling National Championships.

The 2014 USA Curling National Championships presented by Labatt will take place March 1-8 at the IceWorks in Aston, Pa., on the heels of the closing ceremony of the 2014 Olympic Winter Games.

“We are very excited to have Labatt on board as the presenting sponsor of the 2014 USA Curling National Championships here in Aston,” said Anthony Lorusso, co-chairman of the event. “Working with such a largely recognized company such as Labatt adds a great deal of awareness and visibility to the 2014 Nationals and the sport of curling. The partnership will bring added marketing components to the event and make this the most enjoyable curling event of 2014 in the United States. Labatt is the perfect partner to have for an event that involves broomstacking!”   

The tournament will bring to the area the top 10 men’s and top 10 women’s curling teams from across the country. The winners of the 2014 Nationals will be one of the top contenders to represent the U.S. at the 2014 World Championships. 

“Labatt USA is proud to sponsor the 2014 USA Curling Nationals in Philadelphia,” said Glen Tibbits, Director at Labatt USA. “We’re excited to be a part of a historic game that is close to our roots and brings together such an elite group of athletes. We wish them all the best of luck come March.”

As presenting sponsor of the 2014 National Championships, Labatt will be indentified in the title of the event and receive significant promotion on signage, in-ice logos, promotional materials, the event website and more. Labatt Blue will be poured as the official beer of the 2014 National Championships.

“Labatt’s partnership with the 2014 Nationals and the Aston organizing committee is a great fit, and will no doubt add significant value to the event overall and the fan experience,” said Rick Patzke, USA Curling’s chief operating officer. “Labatt and curling have a long history together, particularly in Canada, and we are excited to see this relationship beginning to grow in the United States.”

Visit the 2014 USA Curling Nationals website to learn more about the event http://2014usacurlingnationals.com/ and check out the event page on Facebook athttps://www.facebook.com/2014CurlingNationals. 

USA Curling is sponsored by AtomAmpd, Nike, Brooms Up Curling Supplies, Sitrin, and The RAM Restaurant & Brewery and is partnered with Hilton, United Airlines, Ludus Tours, CurlingZone, and RJM Licensing, Inc.

Follow us on Facebook (search for USA Curling) and Twitter (@terry_usacurl). Be sure to visit the new USA Curling website at www.usacurl.org.

(30)

For more information: Terry Kolesar, USA Curling, terry.kolesar@usacurl.org, 715‐344‐1199, Ext. 202, or 608‐338‐9900 (cell).

Comments