Through research on issues and practices underlying club growth and development (e.g., recruitment and retention efforts), USA Curling seeks to explore what “we think we know” about curling clubs. Many of the results will likely confirm curlers’ personal experiences and/or best practice models. Other insights may challenge long-held beliefs about the sport. Click on the links below to learn more about recent research efforts.
Summary: Members of arena curling clubs from across the country responded to an informal inquiry from USA Curling regarding their experiences recruiting and retaining curlers. With approximately 40 responses of varying length, some basic themes have begun to emerge. These include the importance of ongoing, coordinated marketing efforts; the benefit of offering adequate training opportunities for new curlers; the advantages of creating a sense of community within the club; and the need to develop a solid working relationship with the host arena. While a single recipe for success did not emerge, we anticipate that clubs will be able to learn from the experiences of others and strategically incorporate this information into their current recruitment and retention efforts.
Summary: The United States Curling Association distributed a lengthy survey to acting presidents of member clubs during the spring/summer of 2012. This survey was designed to gain a better understanding of the club curling experience in the United States and provide clubs a platform for sharing information about current and future needs. As more than 4,000 pages of survey results were returned, it was impossible for the USCA to capture every nuance of clubs’ experiences within the report. Instead, emphasis is on general themes that emerged from the data. Most notably, the results highlight the similarities and differences between clubs operating out of dedicated curling facilities and those renting arena ice. These distinctions illustrate the fact that curling in the United States is not “one size fits all.”