Grow the Base. USA Canoe/Kayak's #2 Goal

Feb. 07, 2012, 8:17 p.m. (ET)


Growing the base requires us to not only energize and empower our current stakeholders to be USA C/K members but also we must attract new members to sustain ourselves to be a vibrant, world class organization.   

Our Mission shall be to enable United States athletes to achieve sustained competitive excellence in Olympic, Paralympic, Pan American, and other international competition; and to promote and grow paddlesports in the United States.

Goal #2: Grow the base

Our strategies to grow the base are the following:

  1. Develop, integrate and implement strategic partnerships that help grow the sport

  2. Package recreational & competitive paddling experience to recruit, develop & retain paddling enthusiasts within our community

  3. Host events that serve to attract new membership

  4. Enhance sanctioning program 

Recent Accomplishments

  • Launching of our new campaign/logo: Paddle Now!

  • NOC Canoe Club Challenge and Riversport Biathlon will be Paddle Now! events in 2012

Upcoming activities:

  • Reconvene ACA Partnership Committee

  • Establish a SUP committee that aligns with USA C/K goals

  • Establish a Para Canoe/Team River Runners committee that aligns with USA C/K goals  

  • Launch Paddle Now! membership and sanctioning program

  • Execute a pilot Paddle Now! Day in OKC in partnership w/ retailer

  • Establish a Paddle Now! feature for large USA C/K events that streamlines path to instruction, clubs

  • Create Paddle Now! Membership Competition

  • Create first Paddle Now! Instructional video

What we are doing is real and exciting. We are determined to succeed and put Paddlesports on the map equal to the most recognized Olympic sports. As your Chairman of the USA Canoe/Kayak Board of Directors please know we, your Board of Directors, are 100% committed to this enterprise to ensure success, we will be transparent in all our deliberations, our door is open and we are available. To be upfront we, the staff and board, need to hear from you on how to accomplish Goal #2. I believe we can make a difference as we journey together make the tough calls, right decisions, and enjoy each other’s friendship.  

Paddle Now, Bob Lally