Canoe/Kayak

Apr 10 Learn More about Paddle Now

April 10, 2012, 6:04 p.m. (ET)
WHAT IS PADDLE NOW?

Paddle Now! is USA Canoe/Kayak's national campaign to get people on the water with a paddle in their hand. Positioned to easily align with USA Canoe/Kayak's organizational partners and stakeholders, Paddle Now! combines a variety of innovative ideas, programs and events into a single primary objective for the sport - introduce more people to paddling!

AGGRESSIVE PROGRAM TO BUILD MEMBERSHIP BASE

Clubs can utilize new collateral materials to communicate a fresh brand identity and attract participants to Paddle Now! events. Strategic partnerships and introduction of a low-cost base membership option that can be underwritten by sponsors for target groups can stimulate aggressive membership growth and enhance sponsor appeal. Main benefits can include a free class with a participating club or official event, as well as streaming instructional sessions online and email newsletter. Benefits can also include discounts with participant sponsors.

UTILIZING EXISTING RESOURCES TO CREATE UNIQUE SPONSOR ACTIVATION EXPERIENCE

The United States is home to some of the world’s finest paddle sports facilities. These facilities can be leveraged to create unique sponsor and group experiences that utilize unparalleled settings while engaging with elite athletes and Olympic champions. Touring Paddle Now! events at existing facilities and strategic expansion sites can broaden sponsor activation in addition to team building, conservation, and health and wellness initiatives. Paddle Now! is uniquely positioned to contribute USA Canoe/Kayak brand attributes to partner campaigns, events and festivals.

ATTRACTING NEW TALENT TO COMPETITION

The role of competition and Team USA values are integral components to Paddle Now! and recruiting a new generation of USA Canoe/Kayak champions. Paddle Now! opens a new level of simple, fun and accessible USA Canoe/Kayak-sanctioned events that will engage new participants and create new pathways to High Performance programs. Such events are critical to developing new officials, event organizers and coaches.

GROWING THE BASE

Stay tuned for more information to come in the weeks ahead. Paddle Now! will play a central role in achieving many of USA Canoe/Kayak's Organizational Goals. For clubs, partners, communities, events and most of all, new paddlers, Paddle Now! presents new era in for USA Canoe/Kayak.
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