"Octagon gives us the scope of services and brain-power we need to navigate a difficult and complicated market," commented Jim Millman, USA Boxing CEO. "We have exciting new properties that they can help us develop, and they have a great pulse on market, business, and brand considerations."
Octagon will assist USA Boxing in numerous areas, including: sponsorship sales planning and marketing strategy. Octagon, through its Multicultural Marketing Group, will further assist USA Boxing fulfill its mission to serve as a catalyst for positive social development and character-building among inner city youth through focused sponsorship and grassroots initiatives.
"Olympic-style boxing is part of the fabric of American sport tapping into powerful fan passions and national pride," said Rick Dudley, President and CEO of Octagon Worldwide. "USA Boxing provides sponsors a variety of opportunities to engage fans at the international, national and grassroots levels. USA Boxing CEO, Jim Millman and his staff understand the importance of forging mutually beneficial marketing and sponsorship partnerships, and we're looking forward to working with them to help the sport grow and succeed."
With roots in athlete representation dating to the 1960s, Octagon (http://www.octagon.com/) works on behalf of blue-chip clients, including market leading brands, world-class athletes and rights-holders across the complete sports spectrum. Named "Agency of the Year" by Sports Business Journal, Octagon utilizes target-driven research to identify the optimum partnerships for rights-holders and sponsors based on membership/key audiences and insights into fan passion. Octagon creates and manages a wide range of multi-faceted, top-tier sponsorship programs that are positioned as a focal point of their clients' marketing mix.