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Contact: Amanda Bird, USBSF Marketing & Communications Director
(518) 354-2250, abird@usbsf.com

Azad Watches becomes official timepiece of USBSF

LAKE PLACID, N.Y. (Dec. 20, 2012)-Today it was announced that Azad Watches, Inc. joins the U.S. Bobsled and Skeleton Federation (USBSF) as the official timepiece sponsor for the national team.  

Azad recognizes that time is one thing that cannot be bought or even acquired, but something absolute, inevitable and always limited.  Bobsled and skeleton athletes measure their accomplishments by hundredths of a second, and Azad offers the team an exceptional variation on the telling of time through its unique collection of timepieces.

Azad means freedom in Persian, and the brand values the concept of free time and free choice.  Azad offers a luxury sports line and an haute tourbillion line in a range of movements, colors and textures.  Two of these collections that honor contributors in sports and entertainment includes “Legend of the Game” and “The Championship Watches.”  Both lines “embody everything it takes to be a winner through luxurious and precision horological technology that defines Azad Watches and transcends into the realm of champions,” according to creator Babak “Bobby” Ermankhah. 

“The United States has some bobsled and skeleton legends and we are working hard to create more as we build our team for the 2014 Games,” said USBSF CEO Darrin Steele.  “Azad Watches takes pride in honoring ‘Legends of the Game,’ and we are excited to welcome them into our family as a new sponsor.” 

Each bobsled and skeleton athlete named to the 2014 Winter Olympic team will be honored with an Azad watch from one of these collections as a token of their contribution to their sports.  

National Team Manager Lenny Kasten established a relationship with Azad Watches and piqued Ermankhah’s interest in the team, which led to the partnership between the two organizations.  Learn more about Ermankhah’s vision and the various Azad Watch collections available by visiting www.azadwatch.com. 

Please contact Amanda Bird, USBSF Marketing & Communications Director, at abird@usbsf.com or 518-354-2250 with media inquiries.

About the U.S. Bobsled and Skeleton Federation
The United States Bobsled and Skeleton Federation, based in Lake Placid, N.Y., is the national governing body for the sports of bobsled and skeleton in the United States. The USBSF would like to thank its sponsors, suppliers and contributors for their support: BMW of North America, Under Armour, United States National Guard, Kampgrounds of America, Vivat!, Global Forwarding, KBC Helmets, Susan G. Komen for the Cure, Autism Speaks, Park City Lodging, EDAS/Ripxx, UberSense, Tesa Tape and Ferris Mfg. Corp. For more information, please visit the USBSF website at http://bobsled.teamusa.org.

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