Emmons Hired as USAA Outreach Director

April 12, 2012, 12 a.m. (ET)

Colorado Springs, CO – Mary Emmons, formerly the Archery Education Specialist and a Grant Coordinator for the Michigan Department of Natural Resources, has been hired as USA Archery’s Outreach Director.

In her new role, Emmons will lead USA Archery’s outreach efforts that include coordination, communication and program/product sales to camps, 4-H, Park and Recreation programs, Boy Scouts and state agencies. The Outreach Director position will support and promote USA Archery grassroots programs, including Junior Olympic Archery Development, After School Archery Program, Adult Archery Achievement and instructor level certification.

“Mary Emmons going to USA Archery to become their Outreach Director is a major advance for archery recruitment for our industry,” commented Jay McAninch, CEO and President of the Archery Trade Association. “During her 6 years in Michigan, Mary was the leading innovator in building school and community programs such as NASP and Explore Bowhunting and is responsible for Michigan being a leader in growing participation in archery and bowhunting. We look forward to working with Mary and stand ready to support her work and the outreach efforts of USA Archery.”

“Thanks to support from the Archery Trade Association and Easton Foundations, USA Archery is now able to invest in the right person to direct our grassroots expansion,” explains Denise Parker, USA Archery CEO. “Mary brings significant experience and a passion for archery to this critical role, which will help us to grow archery across the United States.”

Emmons, who has managed statewide initiatives such as Michigan’s National Archery in the Schools and Explore Bowhunting programs, comes to her position with a Bachelor of Science in Recreation and Sport Management and a Master of Science in Park, Recreation and Tourism Resources.

A Certified Park and Recreation Professional, Emmons is also a Hunter Education Instructor and Basic Archery Instructor Trainer Specialist, and serves on the National Archery in Schools Program Board of Directors, as well as the MSU Demmer Center Advisory Committee, and the AFWA’s Hunting and Shooting Sports Participation Committee.

Roy Grimes, CEO of the National Archery in the Schools Program (NASP®), commented: "I have been impressed with Mary's talent, work ethic, and passion for a job well done since I've known her.  She will go down in NASP® history as one of the very best state administrators we've ever had.  I know she is excited to find ways to help the millions of NASP graduates find their way ever-deeper into the archery world."  

“There is a tremendous opportunity at this time to advance USA Archery’s outreach and certification programs,” Emmons notes. “I’m looking forward to developing and implementing a strategic plan that will place the organization on the path to grow quality grassroots programs, and inevitably increase the accessibility and visibility of archery nationwide.”

Emmons is expected to join USA Archery in her new role beginning April 16.