US National Team to Compete in Sochi 2014 Olympic Winter Games with Custom Under Armour Uniforms
BALTIMORE, MD (October 21, 2011) – US Speedskating is proud to announce Under Armour (NYSE:UA) as the new National Team partner through 2014, making the leading athletic performance brand the official outfitter of the US National Speedskating Team. Under Armour will supply the team with state-of-the-art competition skin suits and training apparel, footwear, and accessories over the next 4 years. Additionally, Under Armour will outfit team with custom skin suits for the 2014 Winter Olympic Games in Sochi.
Known as a leader in sports performance innovation, Under Armour will develop best-in-class skin suits for the team built to increase speed and provide compressive muscle support. Additionally, Under Armour will provide the US Speed Skating Team with the latest technology including ArmourBite® performance mouthwear, the Under Armour Recharge® recovery suit, and the cutting-edge E39™ shirt that measures heart rate, breathing rate and acceleration.
“Partnering with US Speedskating provides Under Armour with the opportunity to develop technologically advanced competition and training gear for some of the world’s most elite, speed-driven athletes,” said Matt Mirchin, Under Armour Senior Vice President, Global Sports Marketing. “The success of the team and their dedication to training exemplifies the values of the Under Armour brand, making this partnership a natural fit.”
“As a Baltimore native, Under Armour and I share the same grassroots,” said 2011 500m World Champion and 2010 Olympic bronze medalist Simon Cho (Baltimore, MD). “My goal is to push my body to its limit, and Under Armour’s aim is to make that limit as high as possible through their innovative products. As a World Champion, and native of Maryland, I am proud to be wearing Under Armour apparel.”
“We are proud to partner with Under Armour for our apparel and performance outfitting. Under Armour's commitment to innovation and excellence is the perfect match for the performances of our athletes and we are thrilled to have them as an Official Partner,” said Tamara Castellano, US Speedskating Marketing & Sponsorship Director.
US Speedskating is honored to announce the Under Armour partnership this evening during the opening competition of the ISU World Cup 1 at the Utah Olympic Oval in Salt Lake City, UT. US Speedskating athletes will be modeling the new Under Armour skin suits and podium apparel during the live announcement at 6:30PM (MST).
About Under Armour, Inc
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the company's website at www.UA.com.
About US Speedskating
US Speedskating is a non-profit organization recognized by the United States Olympic Committee and the International Skating Union as the governing body for the sport of speedskating in the United States. Its mission is to be one of the premier speedskating organizations in the world through excellence in leadership, development and performance. To date, US Speedskating has won 85 Olympic medals, making it the most successful winter sport in the U.S. In addition to its elite programs, US Speedskating is responsible for the grassroots development of speedskating. For more information, follow US Speedskating on Facebook, Twitter and visit www.usspeedskating.org.