SOCHI 2014

Round Up Your JCPenney Purchase To Support Team USA

By Lisa Costantini | Jan. 08, 2014, 4 p.m. (ET)

U.S. bobsledder Aja Evans poses with her "Go USA" fan mittens.

Many consider shopping to be a sport — so it’s only fitting that throughout the month of January, JCPenney customers can help Team USA athletes simply by shopping.

Any purchase made either in-store or online can be rounded up to the nearest dollar and donated to the United States Olympic Committee (USOC), whose mission it is to help America’s elite athletes achieve their goal of making it to the Olympic and Paralympic Games.

“The U.S. Olympic and Paralympic Teams are a point of pride, and supporting not only the current stars but the future Olympians and Paralympians is something all of us can get behind,” said Kristin Hays, director and chairman of the board of the retailer’s charitable giving program, JCPenney Cares.

And with the Sochi 2014 Olympic and Paralympic Winter Games less than a month away, it is especially important to help Team USA, because — unlike other countries — the U.S. does not receive government support for its Olympic and Paralympic programming and therefore relies on private funding.

Every little bit helps. What might not seem like much to you can add up to something like the cost of a plane ticket for a future gold medal snowboarder or a new pair of skates for a goal winning member of the U.S. hockey team.

In addition to donating to Team USA at checkout, shoppers can also purchase the popular “Go USA” fan mittens in JCPenney stores.

Chief marketing officer of the USOC, Lisa Baird, spoke on behalf of the nonprofit and its athletes when she said, “We are grateful to JCPenney and its customers for supporting our Olympians, Paralympians and hopefuls.”

So now when you purchase that item you’ve been working really hard to save for, you can help a member of Team USA who has worked really hard to make you and their country proud.

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