|Feb 14||U.S. Olympic Committee, Chobani announce Team USA sponsorshi|
COLORADO SPRINGS, Colo. - The U.S. Olympic Committee today named Chobani® - the No. 1 yogurt brand in the U.S. - as the official packaged yogurt provider to the USOC and Team USA. The agreement, which runs through 2014, represents a new sponsor and category addition for the USOC.
"Chobani represents an exciting addition to the family of sponsors at the USOC," said Lisa Baird, chief marketing officer for the USOC. "Through its ongoing commitment to creating healthy products and promoting healthy lifestyle choices, we know Chobani will be a great partner in the effort to support the competitive aspirations of current and future Team USA athletes."
Through the terms of the agreement, Chobani products - including Chobani Champions, the first Greek yogurt for kids - will carry the Team USA and Olympic rings logo.
"We're so proud to partner with the USOC and to fuel Team USA with our delicious, high-protein yogurt that's made with only natural ingredients," said Hamdi Ulukaya, president, CEO and founder of Chobani. "We know that Chobani plays an important role in the diets of so many people - from America's top athletes training to perform at the highest levels, to those consumers looking to live a healthful lifestyle. We're excited for Chobani to be a part of Team USA and to bring the excitement of the Olympic and Paralympic Games to our fans."
Chobani products will be made available to every athlete living or training at official U.S. Olympic Training Centers in Colorado Springs, Chula Vista, Calif., and Lake Placid, N.Y.
"Chobani yogurt is a great addition to our roster of partners and we expect their products to become a significant part of the Team USA athlete diet," said Alan Ashley, chief of sport performance for the USOC. "Chobani will play an important role by providing high quality protein to our athletes, especially in the recovery phase, when the addition of protein has muscle-building effects. I know I speak for the sport dieticians who work with our athletes on a daily basis at the training centers when I say we are excited about the partnership."
About the USOC
Founded in 1894 and headquartered in Colorado Springs, Colo., the U.S. Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic Movements throughout the country. For more information, visit TeamUSA.org.