Visa Launches"Go World"Olympic Campaign; Advertising Celebrates Iconic Moments in Olympic History and the Athletes who Embody the Olympic Spirit

May 19, 2008, 1 a.m. (ET)
FOR IMMEDIATE RELEASE May 19, 2008 COLORADO SPRINGS, Colo.-Visa Inc. (NYSE: V) , a Worldwide Olympic Partner for more than two decades, today announced the launch of"Go World,"a U.S. advertising campaign that evokes the emotion and memories of unforgettable moments in Olympic history. The campaign, featuring current Olympic and Paralympic athletes and Olympic legends, will include national television commercials, print and online advertisements, and an online microsite."The Olympic Games begin and end with the athletes-a fact that we at Visa have emphasized and celebrated during our 20-plus year partnership with the Games,"said Antonio Lucio, chief marketing officer of Visa Inc."The 'Go World' campaign captures the passion that is unique to the Olympic Games by focusing attention on the achievement of the human spirit as embodied in extraordinary athletes, past and present.""Go World"creative sets itself apart from other recent advertising campaigns through the use of striking sepia tones combined with dramatic still photography and moving images from past Olympic competitions. Together they capture the essence of iconic Olympic moments."Come Together,"the first in a series of national television commercials debuts tonight on CBS during"How I Met Your Mother."Four additional spots featuring six-time gold medal swimmer Michael Phelps, Paralympic track and field gold medalist Cheri Blauwet, gold medal gymnast Kerri Strug and sprinter Derek Redmond will premiere throughout the week. These spots highlight Phelps' superhuman athleticism, Blauwet's many talents on and off the track, as well as the heart and determination of U.S. gymnast Kerri Strug and English sprinter Derek Redmond, who overcame devastating injuries to cement their Olympic moments. Subsequent television and online creative will include Visa sponsored athletes who are members of Team Visa Beijing including Bryan Clay and Allyson Felix (track and field), Paul Hamm and Nastia Liukin (gymnastics), Steven Lopez (taekwondo), Katie Hoff (swimming), Bubba Harris (BMX Supercross), Kerri Walsh (beach volleyball) as well as Paralympian Marlon Shirley (track and field). Legendary track and field Olympians such as Bob Beamon, Dick Fosbury and Jim Thorpe will also be featured in upcoming spots. Visa's Olympic television commercials will air leading up to and during NBC's broadcast of the Beijing 2008 Olympic Games, where Visa will enjoy category exclusivity for the duration of the Games. Fans can also visit www.visa.com/GoWorld to view the ads and learn more about the heroic feats of Olympians featured in the campaign. In the coming weeks, fans will be able to submit stories about Olympic moments that have inspired them for a chance to be featured on the website alongside sporting greats. Visa's Olympic Sponsorship Since 1986, Visa has empowered more than 1,000 Olympic and Paralympic hopefuls to achieve their dreams by providing financial support, life skills training and valuable marketing exposure in pursuit of their Olympic goals. In the run-up to the Beijing 2008 Olympic and Paralympic Games, Visa has been supporting more than 90 individual athletes from 19 different countries, all with the potential to be selected for their national teams for the Beijing 2008 Olympic Games and the Paralympic Games."For more than two decades Visa has proudly and successfully linked our brand with the Olympic Movement to promote, enhance and reinforce preference for our products and services,"said Lucio."Importantly, our Olympic partnership not only benefits Visa's business, it has enabled thousands of merchants and financial institutions to associate with the Games and participate in business building marketing programs."In advance of the Beijing 2008 Olympic Games, Visa is working with more than 380 of its financial institution clients in 66 countries to offer Visa cardholders the once-in-a-lifetime opportunity to attend the Games this summer. Visa is also working with retail partners in 31 countries to help them generate business and excitement among their customers in advance of the Olympic Games. Visa remains the only card that enables fans to get into the Olympic Games at venues in Beijing and at select Olympic Trials in the United States. This extends to the purchase of Olympic Games merchandise online, in Olympic retail stores and by catalog. Thousands of Visa-branded ATMs have been installed in and around Beijing, including many at Olympic venues, for added cardholder convenience. Visa Signature cardholders were given a unique opportunity to purchase tickets to the Olympic Games before the general public and to receive discounts on travel and hospitality packages for the Games. About Visa Visa Inc. operates the world's largest retail electronic payments network providing processing services and payment product platforms. This includes consumer credit, debit, prepaid and commercial payments, which are offered under the Visa, Visa Electron, Interlink and PLUS brands. Visa enjoys unsurpassed acceptance around the world, and Visa/PLUS is one of the world's largest global ATM networks, offering cash access in local currency in more than 170 countries. For more information, visit www.corporate.visa.com. About the USOC The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. For more information, please contact the USOC Media and Public Relations Division (719/866-4529). This release also is available on the USOC's public web site (63.241.144.243) and our media-specific web site (http://usocpressbox.org). Forward-Looking Statements This press release contains forward-looking statements. These statements may be identified by the use of words such as "will," "believes," "anticipates," "intends," "estimates," "expects," "projects," "plans" or similar expressions. Such forward-looking statements include, without limitation, statements about future operations, prospects, plans and objectives of management and events or developments that we expect or anticipate will occur. The forward-looking statements reflect Visa's current views and assumptions and are subject to risks and uncertainties, which may cause actual and future results and trends to differ materially from the forward-looking statements, including but not limited to Visa's ability to achieve its strategic objectives; general market conditions; uncertainties inherent in operating internationally; and the impact of law and regulations. Many of these factors are beyond Visa's ability to control or predict. Given these factors, you should not place undue reliance on the forward-looking statements. For more information, please contact the USOC Communications Division at (719) 866-4529.
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