COLORADO SPRINGS, Colo. - Anheuser-Busch and the U.S. Olympic Committee (USOC) today announced the iconic American brewer's renewed commitment to the athletes and organizers of the U.S. Olympic Team, extending its exclusive malt beverage sponsorship through 2012.
Anheuser-Busch's sponsorship of the USOC spans more than two decades and 13 Olympic Games and Olympic Winter Games. Budweiser has been an Olympic supporter since 1984 when the brand was the official beer sponsor of the Olympic Games in Los Angeles. Anheuser-Busch backs its U.S. Olympic Team sponsorship with significant media buys on NBC and affiliated networks during the Olympic Games, as well as select athlete and National Governing Body sponsorships, retail point-of-sale and promotional items in stores nationwide.
"No sporting event or property embraces the American passion for pure competition and athleticism like the U.S. Olympic Team and the Olympic Games," said Tony Ponturo, vice president of Global Media and Sports Marketing for Anheuser-Busch, Inc. "Budweiser is an American icon that is proud to support the U.S. Olympic Team as ambassadors to the world."
"Anheuser Busch has proven to be an invaluable partner to the U.S. Olympic Committee, and its support of the U.S. Olympic Team helps enable our athletes to pursue their dreams," said USOC Chief Executive Officer Jim Scherr. "The continued partnership between these two iconic, American brands through 2012 reflects Anheuser-Busch's commitment to supporting tomorrow's Olympic athletes, as well as the strength and value of the U.S. Olympic Team brand and the Olympic Movement worldwide."
Budweiser is the official international beer sponsor of the 2008 Olympic Games in Beijing, China, and is the exclusive alcohol beverage and non-alcohol malt-based beverage sponsor of the 2008 Olympic Games telecasts on NBC and its cable and Latino properties. Budweiser and Bud Light also sponsor the U.S. Soccer Federation and the U.S. Ski and Snowboard Association, as well as 25 National Olympic Committees including China, Russia, Great Britain and Australia.
"Sponsorship of the U.S. Olympic Team provides Anheuser-Busch with an opportunity to reach adult beer drinkers around the globe and, at the same time, gain national and international exposure for Budweiser and the company's other brands," Ponturo added. "We'll continue to develop an association between our beer brands and the marks and designations of the U.S. Olympic Team and U.S. Olympic Committee in a variety of ways, which may include television, print, radio and outdoor advertising, as well as packaging, merchandising and point-of-sale materials."
Budweiser American-style lager and Bud Light American-style light lager are the world's best-selling beers. Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.5 percent share of U.S. beer sales. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2008. Anheuser-Busch is one of the largest theme park operators in the United States and is one of the world's largest recyclers of aluminum cans. For more information, visit http://cl.exct.net/?ju=fe191579736c02787c1373&ls=fdfe12717664047b73117376&m=ff031575716505&l=fe9015797667057b7d&s=fe0515757367067f76157177&jb=ffcf14&t=.
About the USOC
The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. For more information on the U.S. Olympic and Paralympic Teams, as well as the USOC, please visit http://cl.exct.net/?ju=fe181579736c02787c1374&ls=fdfe12717664047b73117376&m=ff031575716505&l=fe9015797667057b7d&s=fe0515757367067f76157177&jb=ffcf14&t=.