U.S. OLYMPIC COMMITTEE TEAMS WITH CONTINUITY NEW YORK TO LAUNCH NEW VIRUAL ENVIRONMENT

April 30, 2008, 1 a.m. (ET)
For Immediate Release April 30, 2008 U.S. OLYMPIC COMMITTEE TEAMS WITH CONTINUITY NEW YORK TO LAUNCH NEW VIRTUAL ENVIRONMENT Amazingawaits.org Connects Americans with 2008 U.S. Olympic Hopefuls Colorado Springs, Colo.-The United States Olympic Committee (www.usoc.org), in partnership with independent agency mcgarrybowen (www.mcgarrybowen.com) and its digital arm Continuity (www.continuityny.com), today announced the launch of the virtual Olympic-networking site, AmazingAwaits.org: www.amazingawaits.org. As part of the USOC's efforts to promote and support the U.S. Olympic Team on the road to Beijing, AmazingAwaits.org connects supporters to their favorite athletes in an interactive celebration of the Olympic journey. Fans can show their support by making a connection with their favorite athlete and cheering them on via this digital forum. Amazing Awaits is the new tagline for the U.S. Olympic Committee."'Amazing awaits' speaks to the possibility that amazing things can happen to all of us if we work hard enough and it captures the journey that all Olympic hopefuls take to get to the Olympic Games," said John Pierce, USOC Managing Director of Brand Management."With only 100 days to go until the start of the 2008 Olympic Games, www.amazingawaits.org connects Americans with many 2008 Olympic hopefuls while providing an interactive forum for both fans and athletes."To date, fans can connect with more than 80 athletes on the site or choose to connect with"Team USA"if they'd like to show their support for the entire team. With the amazingawaits.org micro-site and the upcoming re-launch of the Team USA website, the USOC will provide Olympic-related content in ways that consumers, young and old, have never been able to experience before. The launch of the new U.S. Olympic Team site will include rich video content, feature stories and will be the perfect place to learn about Team USA."By tapping into the power of today's evolving digital landscape and the social networking phenomena, we're giving individuals the ability and real tangible reasons to connect with, inspire and support our Olympic athletes,"said John McGarry III, co-founder and Chief Executive Officer, Continuity. Athletes on the site include: - Steven Lopez (Sugar Land, Texas, taekwondo, two-time Olympic gold medalist) - Natalie Coughlin (Layafette, Calif., swimming, five-time Olympic medalist) - Jeremy Wariner (Arlington, Texas, track , field, two-time Olympic gold medalist) "The Olympic Games are about more than just the events. For most athletes it's the actual journey that matters,"said Steve Hicks, co-founder and Chief Creative Officer, Continuity."This site allows all of us to join them on that journey and to discover, through a network of friends (and friends of friends!), just how connected we are to them."As part of a rebranding campaign in August 2007, the USOC launched new broadcast and print executions, went live with a newly designed website and created a new look for the U.S. Olympic Team Trials. In addition, the USOC and mcgarrybowen commissioned an original music score, entitled"The Glory of Pursuit"-the official anthem for the U.S. Olympic Team. ### ABOUT MCGARRYBOWEN Founded in 2002 by John McGarry, Gordon Bowen and Stewart Owen, mcgarrybowen is the largest independently held advertising agency in New York City, according to Advertising Age. In the past five years, mcgarrybowen has enjoyed tremendous success building a strong reputation as an agile creative boutique with the expertise and sophistication of a multinational agency. The agency's client roster includes some of the world's leading brands including Chase, Chevron, Crayola, Disney, InBev, Kraft, Marriott, Pfizer, Reebok, the U.S. Olympic Committee, and the Wall Street Journal. For more information, visit www.mcgarrybowen.com. ABOUT CONTINUITY Founded in January 2007 by co-founders John McGarry III and Steve Hicks, Continuity is an independent, full-service interactive marketing agency. Helping clients and agencies translate and adapt their strategic visions into more actionable and relevant solutions, given today's evolving digital landscape. Continuity's client roster includes: Century 21, Chevron, Crayola, InBev, Marriott, Martha Stewart, Roundabout Theater Company and the U.S. Olympic Committee. For more information, please visit: www.continuityny.com ABOUT THE U.S. OLYMPIC COMMITTEE The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games.
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