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Marketing Director

U. S. Figure Skating

Director, Marketing

U.S. Figure Skating, the National Governing Body for the sport of figure skating, located in Colorado Springs, Colorado, is accepting applications for the position of Director, Marketing.  U. S. Figure Skating is a member of the United States Olympic Committee (USOC), and the International Skating Union (ISU).

Responsibilities Include: The Director, Marketing is responsible for the completion of the tasks listed herein.  In addition, all tasks that are assigned by the Chief Marketing Officer will be the responsibility of the Director, Marketing.  Emphasis will be placed on ability to work in a team environment, creativity, accuracy and timeliness.

Qualifications: Applicant must hold a Bachelor’s Degree in sport management, business, marketing or equivalent, masters’ degree in sport management or business preferred.  Minimum of five years of marketing experience required, preferably in the sports and/or not-for-profit industry. Relevant agency experience is a plus. The applicant must have highly developed organization and planning skills; the ability to work on multiple projects simultaneously while meeting deadlines; extensive written and verbal communication skills; the ability to establish rapport with local event organizing committees and volunteers and be willing to travel and work some evening and weekend hours as needed for events. All candidates must have strong computer skills, preferably PC platforms, including word, excel, PowerPoint.

Classification: Exempt Employee

Reporting Requirement: Reports to the Chief Marketing Officer

Salary: Commensurate with experience

Application: Send letter of application and resume to:  Ramsey Baker, Chief Marketing Officer, U.S. Figure Skating, 20 First Street, Colorado Springs, Colorado 80906 or to rbaker@usfigureskating.org.  No calls will be accepted.  Review of resume and applications will begin immediately and applicants will be accepted until position has been filled.

Duties and Responsibilities include, but are not limited to the following:


1. Manage U.S. Figure Skating image, work to increase visibility and enhance the understanding of the organization among the public it serves and constituencies with which it interacts.

2. Develop and oversee the implementation of a long-term marketing and promotional campaigns, including the integration of specialized initiatives associated with anniversaries (i.e. 100 years), special events (i.e. Olympics) and grass roots programs.

3. Cultivate external relationships and work closely with various U.S. Figure Skating staff and volunteers to plan and execute a brand awareness campaign, including branding of specific existing and new U.S. Figure Skating programs.

4. Work with U.S. Figure Skating’s Senior Director, Events and LOC staff to develop and implement comprehensive marketing plans to drive ticket sales and local awareness for U.S. Championships, Skate America and all International Skating Union (ISU) events hosted by U.S. Figure Skating.

5. Based on the overall U.S. Figure Skating marketing plan, develop, present and help implement event marketing strategies to be followed by qualifying competition LOCs.

6. Devise and implement a long-term strategic club-based marketing initiative geared at driving membership and program participation, in particular the Basic Skills and National Skating Month programs.

7. Develop and oversee U.S. Figure Skating’s community partnership program; including managing charitable contributions, coordination Team USA participation in local and national programs and developing new initiatives. 

8. Provide leadership and strategic vision for U.S. Figure Skating’s development department, including direct management of coordinator, giving programs.

9. Actively participate in weekly meetings, contributing to the development of ideas and overall strategy with in the department.

Miscellaneous Duties and Responsibilities:


1. Respond to volunteer and staff in areas concerning marketing, promotion and the U.S. Figure Skating brand.

2. Special projects as defined by the Executive Director and/or Chief Marketing Officer.